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Interactive


BRIDGING THE DIGITAL DIVIDE EVERI DIGITAL


Everi Digital: Valuable test environments


In an interview with G3, David Lucchese, Executive Vice President Sales, Marketing, and Digital, explains why casinos serve as valuable test environments for Everi's digital team. David details how the relationship between Everi and its online division has evolved since the latter's inception in 2012.


David, could you describe the evolution of Everi’s online division into Everi Digital?


David Lucchese, Executive Vice President Sales, Marketing, and Digital, Everi


Most of our constantly growing games library is made up of our popular land- based titles. Branching out, we recently created a custom game for one of our online partners which will be launching in the next few months which we are very excited about.


P128 NEWSWIRE / INTERACTIVE / MARKET DATA


When the division was first formed, it was named Everi Interactive, which has since been rebranded to Everi Digital in June of this year to better reflect the organisation and its offerings. Early on, most of our development efforts and deployment of games were done in conjunction with third party content distributors and other vendors.


Over the years, our internal team has expanded and focused our in-house built remote gaming server (RGS). Everi’s robust RGS is architected to the latest standards and leverages Everi’s vast library of land-based games from Everi Games. Today, we have many online partners in numerous jurisdictions and anticipate substantial growth in the coming years.


How independent is Everi Digital from Everi's land-based operations with regards to game development and division of assets? Are designers specifically allocated to land-based and online, or do they work across both mediums?


Although the Digital team is independent from our games studios, we have digital employees working at our Games corporate headquarters in Austin, Texas, as well as additional game studios in Chicago, Reno, and Las Vegas. At Everi, we believe in open collaboration between all our


teams and promote sharing of ideas and creative elements.


Te Everi Digital team currently consists of approximately 30 people made up of developers, artists, quality assurance, and sound resources which is shared with the Games team in Austin.


Everi Digital is focused on two objectives: to enable casino operators to deliver world-class online social (“play for fun”) and real-money gaming content and to build player loyalty. Most of our constantly growing games library is made up of our popular land-based titles. Branching out, we recently created a custom game for one of our online partners which will be launching in the next few months which we are very excited about.


As a traditionally land-based company, what is the product in your mind’s eye at the outset of developing a new title? Is it a land-based title on a casino floor, an online game or a combination of the two?


In our case, the end product is a land-based title which we’ll then evaluate for online deployment depending on how the theme resonates with players and performs. Casinos serve as valuable test environments for our Digital team and help inform decision making to determine if and when it makes sense to transition a title to the digital space.


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