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Digitain’s success. It is important to mention that this made it possible not only to successfully overcome the current situation, but also to quickly pave a new path for the future development.


First, the human factor was taken into consideration. We should remember that it is the hard work of employees that determines the success of any business. In this case, when there is a threat to existence for humanity, health insurance became a priority. Tis is the reason the company took all the necessary steps to organise work from home in the shortest time. Ten it became a priority to motivate everyone, as well as to empower them so that every employee, regardless of their position, gets a sense of business ownership, which would ensure a successful overcoming of the situation. Digitain showed itself as a family, united around one common idea and was able to move forward while confidently overcoming all the obstacles on the way.


It was during this period that we introduced our two new products: eSports being the main saviour of any sportsbook during the drought of sport events and Table Football, a revolutionary move, as we were the first in the world to introduce a new sport to the industry.


Te development of Table Football product was an important step for the industry, as it leads to the sector of untapped sports. It gives an opportunity to change the general mentality of sportsbook providers and is a platform through which many new products will appear. It is noteworthy that Table Football product has managed to be loved by customers in this short period of time and its indicators are a vivid proof of that. With 35 per cent of monthly new users engagement, 82 per cent of monthly retention rate and 20 per cent of monthly users frequency rate, it not only confidently ensures its important place in the sportsbook, but also shows the hidden values that exist in this new sector. If we separate the implementation of artificial intelligence as a data collection tool from the product development roadmap, we must state that Table Football is one of the best examples of innovative thinking, which not only improves what already exists, but also opens new doors of progress for the industry.


Te pandemic showed that the different parts of the industry require a set of improvements and today we can confidently state that we are making these reforms on daily basis and will resolutely continue to move in this direction, regardless of the situation and the associated difficulties.


The development of Table Football product was an important step for the industry, as it leads to the sector of untapped sports. It gives an opportunity to change the general mentality of sportsbook providers and is a platform through which many new products will appear. It is noteworthy that Table Football product has managed to be loved by customers in this short period of time and its indicators are a vivid proof of that.


NEWSWIRE / INTERACTIVE / MARKET DATA P67


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