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What are your expectations for the development of facial recognition technology over the coming years?


Facial recognition is gaining momentum as a favoured biometric technology as there’s no physical interaction required by the end-user. Algorithms have been trained on patrons’ faces to collect metrics and measurements to accurately identify and match them with credentials to instantly identify who you are; however, they also raise privacy and civil rights concerns that will need to be addressed before they become widely accepted. Casino operators have historically utilised facial recognition as part of their surveillance protocols to identify banned players, underage gamblers and drinkers, and those attempting to cheat or launder money real-time.


In addition to minimising losses, this technology is gaining momentum as an


The identification of top tier players provides an opportunity to drive the highest level of customer service and by tapping into this rich guest data through solutions like Theatro offers the ability for team member to act in the moment.


expeditious method to instantly identify high- value players, offer in-the-moment personalised service and rewards, and improve the customer experience. Trough a patron opt-


in process this technology will eliminate the need for loyalty cards and allow operators to identify registered patrons the moment they walk through the door or when they sit at a gaming table or machine. When cross- referenced with other patron preferences, the casino can gain insights to what an individual likes to eat or drink, how much they typically bet, and as a result, drive a more tailored guest experience that will entice customers to stay and play.


Te identification of top tier players provides an opportunity to drive the highest level of customer service and by tapping into this rich guest data through solutions like Teatro offers the ability for team member to act in the moment. Imagine walking into your favorite casino bar and the host greets you by name, prepares your favourite drink, and comps you the beverage since it’s your birthday. Now that’s a differentiated and compelling experience!


NEWSWIRE / INTERACTIVE / MARKET DATA P135


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