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After Russia, Ukraine is the second biggest of the CIS countries and has excellent potential for growth.


Ukraine had a strong offline offering prior to the gambling ban imposed in 2009. What potential is there for the online market? How lucrative could it be compared to that of other European and CIS markets?


After Russia, Ukraine is the second biggest of the CIS countries and has excellent potential for growth. Tough, like many other markets, it has been affected by the pandemic and it will no doubt take time for its previous levels of demand to resume. However, the country has robust broadband internet access and considering the number of active internet users, and the availability of digital banking, the market’s potential is excellent.


Let's hope that Ukraine’s development continues to run parallel with that of the other European markets - maintaining a balance between the interests of business and the state; as opposed to veering towards prohibition which we are now seeing in countries such as Russia or Kazakhstan.


Te Ukrainian regulator needs only look at the Georgian and Baltic markets to see the positives that come from diligently regulating a jurisdiction.


Despite the presidential signature, the legislation does not yet offer clarification that operators need to consider for licensing costs and industry taxes. What are your expectations? What would you consider to be a robust framework?


Te sooner the regulator clarifies the conditions and guarantees their validity for a specific period, the easier it will be for investors to calculate the risks and payback periods of future projects. Tis rule applies to all areas of business, including gaming.


Hopefully, we will soon see a final version of the law which outlines the statutory rules, along with taxes and regulations. A solid business structure can only be proposed when the rules of the game do not change at half-time.


What are BetGames' intentions for Ukraine? Are you going to be one of the first movers or are you taking a longer-term view and monitoring developments?


Players in the Ukrainian market who have enjoyed BetGames.TV in other countries already know and love our products and this stands us in good stead when it comes to brand


Though, like many other markets, it has been affected by the pandemic and it will no doubt take time for its previous levels of demand to


resume. However, the country has robust broadband internet access and considering the number of active internet users, and the


availability of digital banking, the market’s potential is excellent.


recognition. Having worked in so many diverse markets across the globe we are ready to offer our high-quality product to help any operator looking to bolster its portfolio.


In addition to our cutting-edge live dealer betting products, we provide an entire program of joint promotion, marketing, and advertising. Interaction is also a core part of our strategy, and our dedication to partners, participation in upcoming exhibitions, and our work with specialised media outlets ensures we are set to enter a country which we envisage as a fantastic opportunity for many years to come.


NEWSWIRE / INTERACTIVE / MARKET DATA P33


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