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THE FUTURE OF PAYMENTS


Going back to the idea of customers wanting options, we will likely see a mix of payment options rather than one clear market leader to provide flexibility for customers. Tat being said, there is a lot of potential specifically for loyalty cards and loyalty programmes.


Historically, casinos and many gaming regulatory bodies have not permitted gaming using credit and debit cards developed into a bit of a grey zone. Many customers have found this frustrating as they like to use credit cards for the rewards.


As online gaming has taken off, the necessity of accepting digital payments has paved the way for physical locations to follow suit and provide more options.


While customers want to be rewarded for their loyalty, just as they do with their credit cards, large scale operators want the data about their customers and their habits that cards provide. Loyalty cards are an ideal middle ground that, if executed well, could make everyone happy.


If the pandemic has taught us anything, it’s that


We have no idea whether the precautionary measures we’re taking now will one day be expensive overkill or will need to be maintained for the


foreseeable future. The cost of these potentially temporary solutions factors heavily in how we should approach them.


nothing is certain. Future plans, while still important to have, require more strategic thinking and less detailed tactics.


Having a five or 10-year plan to phase in new technology likely isn’t going to work in these new times. Instead, the ability to move quickly, react, and adapt is what will set apart those operators who will whether these uncertain times.


Immediate responses and changes are absolutely needed now to keep people safe, but as we hope to eventually 'return to normal' or something like it with treatments and vaccines, we have no idea whether the precautionary measures we’re taking now will one day be expensive overkill or will need to be maintained for the foreseeable future. Te cost of these potentially temporary solutions factors heavily in how we should approach them.


SUZOHAPP has been in the business of evaluating cash solutions for many years. One of the biggest issues with cash is the human interactions with it in the forms of inaccuracies, confrontation, or theft. What we have always strived to offer is solutions to automate whatever method of payment an operator chooses to offer its customers.


Whether that be in bill validators, coin hoppers, or full-service kiosks, we believe in having a comprehensive offering of solutions that give customers their choices in a controlled and automated way to minimise the issues that go along with handling cash. While cash is still a very personal payment method, automating cash handling using the right tools for your setting makes everyone safer.


NEWSWIRE / INTERACTIVE / MARKET DATA P65


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