search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Ultimately, our findings show that users want more than just betting or playing. Offering content, from tips to facilitating chats between players, helps keep bettors on the site rather than having them go to five other sites to gather knowledge. How brands market is key to customer acquisition.


In the US, the fantasy and sports bettor missed playing and betting. In the absence of sports, a lot of sites went to esports which is not a great money maker as the player demographic is younger and generally does not spend a lot of money. Other sites were creating their own contests but there was not a lot out there so not a lot has happened. Now that golf is back there has been a swell of interest both in fantasy and sports betting in golf tournaments whereas previously this was 10th to 12th in terms of popularity. Tere is a huge yearning for the return of baseball, hockey, and basketball. Once they return, there are going to be crazy figures as there is such a pent-up demand for play.


What more can sports betting and fantasy platforms do to engage their players and what would you describe as the difference between loyalty and engagement?


How smooth is the experience of your site to understand, bet, play, and securely get your money out? How unique is it? Do you have something different in your offering or betting methods? How creative is it? How do you communicate and market through advertising and emails? What is it about your brand that stands out and what are you offering to your customers to get them onto your site?


Ultimately, our findings show that users want more than just betting or playing. Offering content, from tips to facilitating chats between players, helps keep bettors on the site rather than having them go to five other sites to gather knowledge. How brands market is key to customer acquisition. Keeping players motivated to stay on your site is a big differentiator.


Women, millennials, Generation Z – each in their own way are largely cast side or ignored by operator’s in their marketing strategies. What advice do you give brands to engage these player types?


It has been almost exclusively men that have been the focus for the industry. Whilst it is still a male-dominated industry, 28 per cent of bettors are female and this could reach 30 per


cent in fantasy sports next year. It is important marketers start looking at how effectively they target women and consider what they care about, the games they play, how to engage and attain loyalty. Nor should they simply target a population by gender. Considering different demographics through geography and age is key. Understand how to segment correctly and make sure your offering is approachable and brand centric to what the demographic of the audience wants.


How soon will sports betting be able to enjoy the access that gaming and fantasy brands have to partnerships with professional leagues?


Gambling is becoming more acceptable but official leagues like the NFL will not partner with sportsbooks yet. We are seeing fantasy sites create an increasing number of partnerships with teams and individual sportsmen and women. Tose partnerships are creating a lot of credibility and awareness in the market among fans who follow them. You are going to see more co-branding across sports and teams with fantasy sites. For gambling, this is a couple of years away. However, as states continue to regulate sports betting, leagues will join the fray.


NEWSWIRE / INTERACTIVE / MARKET DATA P113


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144