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Insight


COPING WITH COVID Elo Touch Solutions


Jim Foster, Senior Regional Sales Manager, Elo


In a world where social distancing, preventative measures and virus contamination potential are paramount, corporations need to ensure that everyone on-premise is protected and safe. For enterprises implementing new and enhanced safety measures, Elo offers touchscreen solutions for a variety of access applications, including employee access, guest and patient check-in and triage. Streamline your office security administration and increase human safety with our modular platforms that can enable a variety of capabilities from facial recognition to health screening.


In the face of Covid-19 should we become more self-serving?


The gaming market has been behind the curve in terms of the omnichannel experience, and with the prevalence of online gaming, operators are looking to the omnichannel experience to keep their existing customer base and to grow business via new players. Self-service solutions can be a key part of that offering via kiosks or self-service terminals in the gaming venue.


Jim Foster, Senior Regional Sales Manager at Elo, discusses the future of self-service technology within gaming, its impact on the human and social element of the customer experience and handling heightened public awareness about hygiene as customers begin to interact with gaming environments post-lockdown


What’s been the impact of the pandemic on operator demand for self-service solutions?


Self service solutions were already becoming popular due to the well documented benefits of providing operational efficiencies for operators, boosting revenue, and providing an enhanced customer journey. Since the COVID-19 pandemic and the subsequent restrictions put in place by governments, the demand has increased dramatically in various ways, ranging from access control checking customer temperature and age verification on entrance to the premises, to digital signage (viewing sporting events in a betting shop), to customer online registration.


Te gaming market has been behind the curve in terms of the omnichannel experience, and with the prevalence of online gaming, operators are looking to the omnichannel experience to keep their existing customer base and to grow business via new players.


P74 NEWSWIRE / INTERACTIVE / MARKET DATA


Self-service solutions can be a key part of that offering via kiosks or self-service terminals in the gaming venue.


How do self-service solutions improve operational efficiency?


Te operational efficiencies of self-service are well known, especially in retail where we have had self- checkout in supermarkets for over 15 years. Self-service can flex with demand during peak times which reduces customers’ waiting time (happy customers spend more) and means staff are used in the most efficient way, such as welcoming customers, serving snacks and beverages or giving the VIP players that extra attention.


As well as serving as another sales touchpoint, do customers spend more on a kiosk? How do self- service solutions boost revenue?


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