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face – from shaking hands to drinking coffee, or even clinking a glass of champagne.


However, as an industry, we must embrace and innovate. Key to moving forward is being agile and adaptable, and being a great fan of tech disruption, this innate desire to be a pioneer is one of the key draws for me when it comes to digital events.


A word of caution though – we may be reaching saturation point already, and with so many digital conferences currently being held, so much so that many are lacking interesting topics and speakers – I am becoming concerned that the more we have, the more each event risks cannibalising another’s content.


Without imposing stands to attract delegates, how do you differentiate your brand and products on an online booth?


I believe that many view visiting conferences as an all-important chance to spend time interacting with like-minded industry professionals, as well as attending key panels, so as to whether


having a virtual booth adds value to this process is a good idea – it is too soon to tell.


Gareth: Te key element here is to create some on-brand, aesthetically pleasing graphics with clear calls to action and simple access to product. It needs to be easy for the visitor to navigate and find what they are looking for, so UX/UI is extremely important.


Aistė: As we’re still in early days, I would say that we haven’t had enough professional experience of digital events to allow us to pass judgement. Having said that, our experience so far has been productive, with the SBC Digital Summit allowing us gain further traction when


it comes to new business, as well as securing a number of new opportunities.


I believe that many view visiting conferences as an all-important chance to spend time interacting with like-minded industry professionals, as well as attending key panels, so as to whether having a virtual booth adds value to this process is a good idea – it is too soon to tell.


Sebastian: Stands were always a way to attract new opportunities but also show to your


NEWSWIRE / INTERACTIVE / MARKET DATA P121


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