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Interactive


DIGITAL GAMING EVENTS BETGAMES.TV, KALAMBA GAMES, BOOONGO


Everything can be improved, and as live virtual events are something relatively new, there will be a few iterations before the perfect formula is found. The events can be greatly improved by adding more options for live presentations and product comparisons and so on. Being virtual means that the format will adapt to the needs of the participants, which is great, as with the old brick-and-mortar summits the lack of flexibility meant the potential to innovate was quite limited as everybody had to stick to the existing format.


existing clients that you’re growing and reliable – a lot of showing-off in the end. Making the move to online could give more attention to the quality of the product, whatever that is, and not on how much you paid for the stand. Te smaller companies that really innovate now have a better chance of standing out and this could help the industry grow and become more transparent.


Te differentiation is now more focused on the product and less on the brand, as the product becomes easier to showcase. By going digital, potential clients can immediately test games, compare results, or look at how well other clients are, or are not, doing. I would say that online events shift the attention from “speaking about it” to “let’s do it” and this is a great step forward.


valuable customer insights. How can virtual events be improved?


Aistė: Additional formats alongside panels would go a long way – potentially supplemented by Q&A sessions on hot topics where all stakeholders can field questions and receive immediate answers.


As another example, I’d love to see an easier way to deliver an overview of a company’s products, presented in a way that would allow for other attendees to give your catalogue a try, and even better – leave their feedback, thereby providing an excellent opportunity to gain


P122 NEWSWIRE / INTERACTIVE / MARKET DATA


As we’re still in early days, there’s plenty of room for improvement – and I’m sure we’ll see plenty. By introducing the right platform and practical tools for the event, we can start making digital summits far more sales-friendly, as well an implementing interactive features and gamification elements, such as quizzes or competitions, to make the experience far more immersive.


Gareth: We could certainly look to make use of interactive gamification features to run things like polls , Q&As, trivia and competitions, as


well as refining the virtual experience rather than emulating the live event vibe. I’m sure that over time, the events will become recognised as a more distinct offering and more ‘virtual specific’ UI/UX will become the norm.


Sebastian: Everything can be improved, and as live virtual events are something relatively new, there will be a few iterations before the perfect formula is found. Te events can be greatly improved by adding more options for live presentations and product comparisons and so on. Being virtual means that the format will continually adapt to the needs of the participants, which is great, as with the old


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