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well for betting operators and innovating through data analysis, and are unused to the strict integrity measures required to build a safe environment and monitor compliance.


SIS Competitive Gaming addresses all the current issues with esports betting content and delivers a higher margin for operators, driven by competitive players, fast gameplay, and our pricing feed.


In June, SIS acquired the full shareholding of 49's from GVC and William Hill. Could you explain the rationale behind the acquisition?


Te acquisition of 49’s made sense as it will help deliver our strategy to diversify internationally and online whilst providing a broad range of engaging short-form betting content 24/7.


Numbers betting has been popular in the UK and Ireland and some other territories for many years and it’s now being enjoyed by bettors all over the world as we’ve expanded the service into new countries. Acquiring 49’s will allow us


to continue to take the product forward internationally.


How big a role does numbers products play within SIS's product strategy going forward?


We have exciting plans to invest in the 49’s offer which will include developing the range of Numbers products and Virtual Sports content, including the launch of new live draws at a much greater frequency.


What’s great about the product is that it will fit seamlessly into our existing offering, such as our 24/7 Live Betting Channels, providing customers with regular betting opportunities.


What are your expectations for the rest of 2020? Is now a time for consolidation or expansion?


Te ambition is to continue with our efforts to grow the business internationally across all our product areas. We’ve announced several deals in recent months that demonstrate operators from across the globe, from Europe to South


Numbers betting has been popular in the UK and Ireland and some other territories for many years and it’s now being enjoyed by bettors all over the world as we’ve expanded the service into new countries.


Acquiring 49’s will allow us to continue to take the product forward internationally.


America, see real value in our highly engaging, 24/7 short-form betting content, in providing their customers with frequent betting opportunities. We’re in a very strong position to continue to expand our customer base internationally to provide profitable 24/7 betting content that bettors will thoroughly enjoy.


NEWSWIRE / INTERACTIVE / MARKET DATA P117


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