Insight
COVID-19 UPDATE - AFRICA Africa Market Update
The continent’s iGaming legislative reform could be even more accentuated in the post-Covid-19 situation, which could see a shift towards mass regularisation of the online gambling industry, that are still lagging behind in the process. Governments are already gauging how they can weather the economic fallout brought about by the pandemic. The iGaming industry will be seen as a resource not only in terms of tax revenue, but also as a source for job opportunities during these trying times.
expand their proportion of the market to 2023, when they will account for 38.2 per cent of all data consumed in Nigeria.
What will the industry look like post Covid-19? Te increase in popularity of gambling across Africa has given rise to the need for legislative reforms. Of particular concern is the need to curb vices such as gambling addiction and gambling-induced debt. On the one hand, this can be viewed as a direct consequence of socio-economic problems.
And on the other, it highlights a need to augment dwindling government income through gaming taxes by harnessing the industry’s potential.
Te continent’s iGaming legislative reform could be even more accentuated in the post-Covid-19 situation, which could see a shift towards mass regularisation of the online gambling industry, that are still lagging behind in the process. Governments are already gauging how they can weather the economic fallout brought about by the pandemic. Te iGaming industry will be seen as a resource not only in terms of tax revenue, but also as a source for job opportunities during these trying times.
Having said this, live sport events have resumed and operators are already registering high levels of player
engagement. Te iGaming industry is a very agile industry and operators will pick up where left.
Te industry is becoming increasingly digital, players are increasingly seeking remote access, and no market can risk being stuck on a business model that would eventually result in less revenue. It is with this in mind that I expect the industry to accelerate in its shift from the retail to the online channels, in order to meet players’ requirements opting to place their bets from their mobile, smartphone, tablets, or laptop.
I truly believe that the post-Covid-19 situation will eventually result in operators, especially those basing their business model on vast retail networks, seeking to diversify their strategy. Tose operators backed by the right technological partners who will aid them with the provision of an advanced omnichannel sportsbook and gaming platform, which is able to provide an optimal betting experience to the interconnection of all channels, will eventually be in the optimal position to significantly increase their market share.
Te digital mediums are set to be the primary point of sales on the medium to long term. I expect this trend to be reflected also in the African context, and this is what operators and service providers alike must capitalise on.
NEWSWIRE / INTERACTIVE / MARKET DATA P47
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144
