Interactive


SPORTS BETTING FUTURE BTOBET


BtoBet: And the winner is...


BtoBet’s founder Alessandro Fried discusses Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming business. Of one thing he is certain… the future looks very bright for the entire group.


News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.


Alessandro Fried Founder, BtoBet


There is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.


P132 NEWSWIRE / INTERACTIVE / MARKET DATA


But what was the primary reason that led to this acquisition? Tere are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.


During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? Te company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has


characterised it and put it apart from the competition. Tis means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.


Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.


It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. Te group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.


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