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Interactive


BRIDGING THE DIGITAL DIVIDE REALISTIC GAMES & ELECTROCOIN


One of the reasons we partnered with Electrocoin was because we had the upmost confidence in our ability to replicate the games online. Admittedly, it’s not an easy job, but with the passion, knowledge and experience of our development team, we were more than up to the challenge. I know both Electrocoin and everyone at Realistic is extremely pleased of the results.


Gabino Stergides: I can’t give away all the secrets, but what I will say is that it’s a fine balance. Bar-X Game Changer and Super Bar-X Game Changer are both five-reel online style slots designed for online players, but include the traditional sounds, graphics and features that made the original cabinet machines so popular. We wanted to capture an element of nostalgia with these games but also experience the excitement of the Game Changer bonus round concept, whilst including modern mechanics to appeal to new audiences.


In the traditional three-reel games such as Bar- X and Big 7 players will get to choose the stake to prize ratio just like in the arcades, bingo halls or casinos. Te well-loved “hold after a nudge” feature has also been converted, and we’ve even used the original reel bands. Fans of the traditional games will be pleased to see we’ve retained original features in some way, shape or form, and pleasantly surprised by the new spin.


Robert Lee: Tis was an easy one for the Realistic team. Tey all grew up playing these games in arcades and bingo halls up and down the country, and probably know them just as well as the creators themselves. One of the reasons we partnered with Electrocoin was because we had the upmost confidence in our ability to replicate the games online. Admittedly, it’s not an easy job, but with the passion, knowledge and experience of our development team, we were more than up to the challenge. I know both Electrocoin and everyone at Realistic is extremely pleased of the results.


Ideally, you don’t change the mechanics of such successful titles otherwise there isn’t much point in taking the games to the online market. What we’ve tried to do – and succeeded in doing – is to replicate the original excitement by perfecting the details of the land-based versions to an absolute tee. As we release most of the catalogue over the coming months, players will


P114 NEWSWIRE / INTERACTIVE / MARKET DATA


see the expert work that has gone into creating the games for the online audience. Te more volatile games such as Magic 7, Magic 10 and Bar-X 7even are ones to watch out for.


How do you calculate the success of a converted land-based game? What metrics do you use?


Robert Lee: Te metrics for a converted land- based game are no different to us than a normal online game. Player numbers, stake and of course GGR are the all-important metrics that give a holistic view on how well a game has performed and how well it continues to perform after the first six to eight weeks. For those players who have been part of the Electrocoin journey for many years, we’re confident the digital versions won’t disappoint, and we’re proud to be bringing the classics to audiences who have never had the pleasure of experiencing the entertainment of these iconic games before!


Gabino Stergides: Measuring success in the online world is far different to land based. Income can be affected by multiple factors, such as multi-stakes and the number of operators the game is available with. What we can say is that the first Bar-X classic game went online in 2008, and 12 years later it continues to be a consistent strong performer with a strong and loyal fanbase. Tere aren’t many games or “brands” nowadays that can claim such longstanding success. However, as the original online version was built in Flash, it was time for a reboot.


Now developed with HTML5 framework, we are able to attract the next generation of players who have come online since Bar-X was first converted but haven’t had a chance to experience the Electrocoin suite of games. Bar- X, Big-7, Bar-X 7even and even Labyrinth are all land-based classics that we look forward to bringing to the market in partnership with Realistic Games.


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