Whilst it has traditionally been land-based games going to digital, there are an increasing number of games going the other way. Will this trend continue?
Tere are several barriers, but it is hard to ignore it when the digital team are making some great games with innovative features and mechanics. Te MEGAWAYS mechanic is a good example of this trend – we plan on releasing a MEGAWAYS game soon. It is the number one mechanic in the digital space and has performed well in New Jersey, suggesting land-based players will be interested. It is worth a try.
We have had to work on the maths to ensure regulatory alignment - the bonus frequency of some digital games can be extreme when translated across. A bonus feature that appears once in over 400 games has never been seen on casino floors, so the frequency certainly needed increasing. Adapting tastes to the American player is also required - some popular digital themes have never worked in the US land- based sector. I cannot think of one popular
climate. What are your goals and expectations for the next 12 months?
We have one of the best content brains sets here in SG that I know in the industry with content specialists and game designers across our worldwide studios that pitch in ideas to shape our first-party digital content roadmap. Tere are some fantastic games coming up for the rest of the year. We have another game coming out later this year to support Jackpot Wars. We also have Monopoly Big Spin going live in September – a game I saw at G2E last year which I immediately wanted to bring online. It is a roulette style betting board whose wheel spins round.
Depending on the value of the square you are betting on, for example Mayfair or Park Lane, the section of the wheel is smaller but the greater the reward. Demon Code will also launch later this month, a cluster game that is popular in the UK and Europe following last month's launch of Rainbow Riches Cluster Magic. All our operators have given brilliant feedback thus far as it looks and feels like a game that players will respond to. Alongside this, we have Raging Rhino Rampage and Raging Rhino Ultra, which has a mega drop progressive, Spartacus Megaways, and Spartacus Super Colossal Reels. Month on month there is must-have content for our operators.
Michael Mastropietro, Vice President, Game Design, Scientific Games
sports theme that has worked in the past 20 years! We are offering some persistence games in land-based which has become something of a niche segment in the US - more games are treating a block of 10 spins together and we have Sword of Destiny and Angel Blade games that do something similar to that.
We are monitoring online persistence games and considering how best we can bring them across to fit our players and regulations.
Whilst it has traditionally been land-based games going to digital, there are an increasing number of games going the other way. Will this trend continue?
Historically you are right, and it is a proven model. With the correct game selection and implementation, you are generally onto a winner. Going the other way is coming and it will happen. We already have our 2021 digital content roadmap pretty much nailed down and there is a lot of digital-first games on there, more than ever before. I know there are some games and mechanics that have caught the attention of the land-based division.
As we move forward, I can see digital mechanics making their way to land-based content more than a full game being transposed over, although this will still occasionally occur. New digital
Rob Procter, Content Specialist Director, SG Digital
mechanics, such as cluster pays games which are performing well in Europe, would visually work well in land based. As a digital business, we must keep at the top of our game so the land-based guys can take their pick of the very best games and mechanics.
NEWSWIRE / INTERACTIVE / MARKET DATA P125
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