Interactive
BRIDGING THE DIGITAL DIVIDE SG DIGITAL & SCIENTIFIC GAMES
Scientific Games and SG Digital: head-to-head
Following our interview with SciGame’s Michael Mastropietro, SG Digital’s Rob Procter, Content Specialist Director, answers our questions levelled at the digital side of the business
Operationally, how does SG Digital differ from Scientific Games? Is there a different organisational structure within the division?
Rob Procter, Content Specialist Director, SG Digital
As part of the same business, there are several similarities in how we are structured across gaming and digital. For the gaming guys it is more hands-on for the operational stuff they cover whereas for digital it is simpler as everything is online. From a core competencies point of view, it is very much the same despite the differences in services between the units. From a digital perspective, we are looking at two of the biggest
The figures for March and April were very impressive as there have been many players, particularly in the US, unable to go to casinos and discovering online gaming. The upshot and long- term effect of this is still to be known. To summarise, different areas of the business were struggling, and other areas stepped up to push us over the line.
P120 NEWSWIRE / INTERACTIVE / MARKET DATA
product suites in the industry with OpenSports and OpenGaming that require complex organisational work behind the scenes to make day to day operations as easy as possible for our customers.
How independent is SG Digital from the company's land-based operations with regards to game development and division of assets?
More than you might think. Historically, we have always leant on our gaming brothers. Many of our most successful games and content inspiration have performed well in the land-based market whether it be the US arm with 888fortunes and Raging Rhino or our land-based omnichannel in the UK with Rainbow Riches being the big one. Tere is a lot of cross-pollination between the teams - we do not silo ourselves into land-based and digital.
We regularly speak to our land-based peers in the US to update each other on what we are doing. Looking at our roadmap, there is a flow of land-based content coming into digital therefore
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