Insight
PAYMENTS 2020 CPI
Top of mind for regulators and operators will be security and responsible gaming and any solution is going to need those elements built into the solution. As operators and regulators dive into adding cashless payments, that security of knowing the customer is all-important. In gaming, you must deal with the legacy infrastructure, so the cost and ease of implementation needs to be considered. There is also an economics piece to this Rubik’s Cube in that a solution in the near-term must consider security and fit into the existing ecosystem.
foresee a new technology paving the way in the years to come?
Doug: It is a good question. I think you need a medium available that can get a payment type onto a machine. NFC and BLE payments will remain mediums. In the future, biometrics will play a role - be it eye, fingerprint, or palm scans and facial recognition. Ultimately, people are trying to get to a point where the point of payment is seamless.
payment types whether it be cloud payments, traditional cards, digital wallet, and QR codes, all in the convenience of a single, compact device. Tis is the value we looked at - a single consolidated solution that can enable any payment type available on the market today.
An important function of Alio is the customisable user interface. With this feature, we give the operator the option to switch between the predetermined payment workflow and custom user interfaces that the operator can design and implement themselves (supported by a full software design kit that CPI provides to the operator).
Te payment terminal is then easily able to switch between payment modes designed by CPI, and other functional modes (like ticket purchasing) run by the host machine, be it a slot machine or ticket kiosk. For a market like
casino gaming, this customisation gives them a new way to engage their customers and drive custom, digital messaging.
We derived a lot of our inspiration for the customisation of this product from over 20 years’ experience in delivering cashless payment solutions to the unattended convenience services and vending spaces. We’ve worked closely with operators to understand what is required to successfully facilitate cashless payment at unattended locations. We believe this experience paired with our knowledge of the gaming industry will allow for success in delivering a plug and play solution for at-machine electronic wagering.
Finally, there has been a proliferation in the number of payment methods available to customers. Is the future of payments amongst the current crop of payment options, or do you
How you get there is going to take a bit of time and comes down to the medium. You have still got to identify and verify customers so a lot of these payment methods are going to continue riding in parallel – older players will want to carry on using cash and traditional credit cards. Some of these new payment methods that are emerging will take a while to become mainstream.
Brian: Top of mind for regulators and operators will be security and responsible gaming and any solution is going to need those elements built into the solution. As operators and regulators dive into adding cashless payments, that security of knowing the customer is all- important. In gaming, you must deal with the legacy infrastructure, so the cost and ease of implementation needs to be considered.
Tere is also an economics piece to this Rubik’s Cube in that a solution in the near-term must consider security and fit into the existing ecosystem. In the near term, solutions we are putting forward that piggyback on the existing infrastructure seamlessly are the way forward. As the infrastructure gets more mature, you will begin to see more of the cashless experiences from retail moving into the gaming space.
NEWSWIRE / INTERACTIVE / MARKET DATA P37
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