Despite the 87 per cent mobile penetration, Nigeria has one the world’s most expensive prepaid mobile data plans compared to median incomes. In fact, according to statistics compiled by broadband, TV & phone comparison site “
Cable.co.uk”, the average data plan costs $1.39 per 1GB. This is much costlier than the average cost of $0.81 for 1GB of data in France.
virtual sports events. Tis problem is even further accentuated by the high cost relating to mobile data, resulting in players unlikely to place multiple bets on virtuals from their mobile device throughout the day.
Despite the 87 per cent mobile penetration, Nigeria has one the world’s most expensive prepaid mobile data plans compared to median incomes. In fact, according to statistics compiled by broadband, TV and phone comparison site “
Cable.co.uk”, the average data plan costs $1.39 per 1GB. Tis is much costlier than the average cost of $0.81 for 1GB of data in France.
A changing scenario? Yet this is bound to change in the short to medium term, with the continent registering strong infrastructural growth aiding service providers and operators alike in their bid to deliver an elevated and cost-effective betting experience. Tis is particulary evident in Nigeria with 169.2 million mobile subscriptions from a population of 203 million people – translating into a 83 per cent penetration rate – the country has one of the highest mobile subscription rates on the continent. Tis is also reflected from an internet accessibility point of view where at 42 per cent the Internet penetration is well above the median penetration rate in Western Africa which stands at 36 per cent.
Worthy of notice is the strong growth registered in terms of mobile and internet penetration when compared to the previous 12 months, with mobile phone connections registering a 7.7 per cent increase (+12 million connections) from January 2019 to January 2020, and internet users increasing by a further 2.6 per cent (+2.2 million users) throughout the same period.
P46 NEWSWIRE / INTERACTIVE / MARKET DATA
Te country has also registered significant improvements in terms of the average speeds of mobile internet connections – which at 15.32 MBPS registered a 31 per cent year-on-year increase – and fixed internet connections, which registered an 11 per cent year-on-year increase.
Te smartphone is by far the most popular device, with 83 per cent of internet users aged 16 to 64 owning it. On the other hand only 12 per cent own a non-smartphone mobile phone, whilst laptop and tablet ownership stands at 52 per cent and 20 per cent respectively.
On the other hand 95 per cent of all internet users access the internet via smartphones, while only 2.3 per cent access the internet via feature phones. Te average daily time spent using the internet on mobile devices stands at 4 hours and 50 mins, which is relatively high.
Data consumption on the rise Data consumption in Nigeria will also experience rapid growth with a compound annual growth rate (CAGR) of 44.9 per cent to 2023, when traffic will reach 11.9 billion GB from a 2018 level of 1.9 billion GB.
Although video will be the major component of data consumption, there will be very significant growth in the smaller sectors of music and Web browsing, which are each expecting compound annual growth rates above 70 per cent.
As elsewhere, the most important means of data consumption in Nigeria is smartphones, which overtook other portables in terms of market share in 2018, attaining 34.3 per cent of overall data consumption traffic. Smartphones will continue to
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144
