creativity in working out how we can reduce this way of playing, with the overarching goal of building a programme that ensures peace of mind for our business and our customers.
What markets is Evolution currently focused on? Where are your new areas for growth?
A key part of our growth is due to the expansion of the live offering in new markets. To meet the increasing demand for Live Casino, we have focused on growing our presence globally, in particular within the US. Over the past year, we have doubled our capacity in our first US studio in New Jersey, as well as planned our entrance into the neighbouring state of Pennsylvania.
Building has begun on what will be our 9th studio globally, and also makes us the first Live Casino provider to be licensed in the state, securing a preliminary waiver status back in September 2019. We are also planning a further studio in Michigan.
We enjoy considerable opportunities to further develop, expand and refine each operator’s Live Casino solution through our existing customers. Our recently announced agreements with BetMGM, PointsBet and Golden Nugget, allow us to provide Live Casino services in the US online gambling market. Looking to the future,
we will continue to utilise these opportunities to bring more potential end users and give operators greater opportunities to promote the product in new regulated markets.
How does entering new markets create challenges in your game integrity and risk?
Our detection tools target the entire network and we are dependent on betting data rather than physical locations of end-users, so from an analysis point of view there are no major obstacles – activity generated in the new market is automatically added to our detection reports and red-flag systems portfolio.
Te main challenge is to ensure the required level of integrity for gaming equipment. Suppliers do not hold worldwide licensees and entering a new market often means that you cannot continue with the existing suppliers or benefit from an existing contract.
In new markets, we have to find new suppliers, build new relationships, and perform testing and checks with the purchased products, which we do to ensure that the quality of the equipment meets our requirements.
We are a global leader withing Live Casino, which means we are very strict when it comes
Over the past year, we have doubled our capacity in our
first US studio in New Jersey, as well as planned our
entrance into the neighbouring state of Pennsylvania. Building has begun on what will be our 9th studio globally, and also
makes us the first Live Casino provider to be licensed in the state, securing a preliminary waiver status back in
September 2019. We are also planning a further studio in Michigan.
to security and durability of our table gaming equipment, therefore, several products that are used within Game Integrity and Risk have been designed and built in-house. Tis is followed by running regulatory tests and acquiring licensees to then be used in our own operation.
NEWSWIRE / INTERACTIVE / MARKET DATA P109
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