Insight
PAYMENTS 2020 CPI
Brian Wedderspoon VP of Gaming, CPI
Accepted wisdom: managing gaming's legacy infrastructure
Doug Haddon, VP of connectivity, CPI
In the UK and Western Europe, everyone knows about contactless. In the US, this is not the case due to our infrastructure - you can walk into 10 different retailers and not know if any of them accept contactless. There is a lot of education required to make it second nature. Across in the Asian market, there are new payment types emerging that could also be accepted in gaming. Ultimately, the answer to this question depends on a number of elements, namely the end consumers’ familiarity with the various payment types available.
CPI's VP of Gaming, Brian Wedderspoon, and VP of connectivity, Doug Haddon, detail the impact of Covid-19 on the payments landscape and offer their thoughts on whether the future of payments is amongst the current crop of available solutions. Tey challenge some of the percieved wisdom in regards to payment solutions, especially in terms of global acceptance
What solutions are available for operators to enable mobile or app-based payments?
Brian: With the current health situation, operators are increasingly seeking out alternative payments including mobile and app-based solutions that can be implemented quickly without significant costs. Te attractiveness of our solution, which includes mobile payments enabled by Bluetooth technology, is that it does not come with the costly expense of replacing or upgrading the existing CMS system. It is a simple hardware upgrade to the existing CPI cash payment systems used at casinos around the world. Trough our security and regulatory know-how, our solution rides the rails of existing infrastructure to bring payment options to gaming operators.
Doug: If you are looking at something inexpensive rather than a full EMV-based system, it must be through BLE and/or cloud-based solutions. Tese technologies are the enablers to remotely put credit onto the machine through a mobile app connected to the cloud. We are already seeing solutions in the market that generate and receive electronic TITO tickets via BLE technology.
Are operators doing enough to ensure customers are P34 NEWSWIRE / INTERACTIVE / MARKET DATA
fully aware of their payment options and that they are being used correctly?
Doug: Tere are a couple of points here. For instance, in the UK and Western Europe, everyone knows about contactless. In the US, this is not the case due to our infrastructure - you can walk into 10 different retailers and not know if any of them accept contactless. Tere is a lot of education required to make it second nature. Across in the Asian market, there are new payment types emerging that could also be accepted in gaming. Ultimately, the answer to this question depends on a number of elements, namely the end consumers’ familiarity with the various payment types available.
Brian: Te awareness of payment types is driven by industry associations such as the American Gaming Association (AGA) and the Gaming supply base. Operators are evaluating the options available to them right now because it is new to the gaming world. Although the cashless system has been in the existing infrastructure for years, it has not been widely implemented. Operators are looking for investment worthy systems that players will actually adopt and solutions that will gain traction and can use as a means to attract players.
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