Our artists and sound


play it ourselves as well as examining YouTube clips and the data we can mine from the offline guys. We then make a judgement call on whether it is a game that could perform in the digital space. If it has not performed in land- based, there needs to something compelling to make me want to bring it online.


On the flip side of that is when there is a land- based game that has flown since launch whose family of titles sits within a brand we are familiar with, such as 88Fortunes and JJBX. 88Fortunes is one of our top games and JJBX works in all the markets in goes in. Tere is a fair degree of certainty that these games will work well as players are familiar with them and respond to the genre, mechanics, and maths - making it a no brainer to bring online. Tere are others that are more difficult to judge and sometimes you do take a punt based on gut feeling or that a mechanic looks good.


How do player expectations differ depending on the device they are playing on? Are players looking to play the same game on a desktop computer and mobile phone?


engineers continuously tweak their respective assets to the point where titles that share the same title are built for different customers and mindsets. We want a great offline product that works for its market to become a


compelling product on online devices that players want to play.


Online players have a sense of reality when they are playing whether it be on a mobile phone sitting at the bus stop or on the laptop in the evening. I do not think they expect the phone to be vibrating every two minutes with sound blaring out as that is not what they are after. Tey want a good experience whilst understanding they are not sat at a cabinet with a gin and tonic being brought over. Our artists and sound engineers continuously tweak their respective assets to the point where titles that share the same title are built for different customers and mindsets. We want a great offline product that works for its market to become a compelling product on online devices that players want to play.


Does it necessarily have to be a downgrade going from a sizeable and expensive cabinet to a mobile phone?


Tere are a lot of advantages to digital that land- based do not have access to. An example I have used before is when you are in a casino and are playing on a slot. We have seen with progressive jackpots in the US queues forming behind players to try and take the machine whilst it is 'hot' and take the previous player's jackpot. As a land-based player this is to your detriment. You are only in a casino for a limited time or have a certain amount of money to put into a session.


On the digital side, we can create games with increased levels of persistence that store your data. As you play, you can build your power up, collect bonuses or start your journey to collecting 40 diamonds. When you close it down and finish your session, be it you need to leave or have reached your deposit limit for the day, your progress and RTP is stored.


Next time you come back online; you pick up where you left off. It is a huge advantage for


NEWSWIRE / INTERACTIVE / MARKET DATA P123


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