Interactive
BRIDGING THE DIGITAL DIVIDE LIGHTNING BOX
converting it to real money in either the online or land-based environments. We have been primarily focused with online over the past decade, however, so it is not so much a balancing act for us as we continue to release the majority of our content there.
Do your team of producers, mathematicians, illustrators, animators, and musicians work across land-based, social, and online? How do you manage the various assets between platforms?
Our design team works across all verticals. Tey are cross-functional and skilled in multiple areas of production. Tat allows us to tailor design and production tasks towards the different verticals when required. It also helps to have our team members who have previously working in a mixture of land-based, online and social gaming companies.
We’re also familiar with the different requirements across each vertical and have a strong working relationship with our partners, which allows us to supply the most appropriate assets in an efficient manner. A great example would be our hit game Chicken Fox which is available and performs well in all three verticals.
Is mathematics the biggest differentiator between the verticals?
It is, but the look, feel and gameplay of a slot is another factor to consider when differentiating between the two. We find that most online games lean towards a 96 per cent RTP variation which is acceptable in most regulated online markets. Tis allows us to have one variation that caters for a majority of the online vertical.
In land-based, however, there can be multiple RTP variants depending on the jurisdiction in which the game is being played. Where we are in New South Wales, Australia for instance, an 87 per cent RTP is permitted and can be set by the venue. But there may be additional RTP variants available, such as 90 per cent and 92 per cent, to appease the operator or other Australian states.
In the past, land-based has had more advanced design mechanics. Yet with the relative technological freedom of online not being tied to quickly ageing technology of slot cabinets, online slot design now leads us to the cutting edge. Tis I not so much the case in social, as the online math variant can and does work well there.
How has your design focus shifted between platforms since the global pandemic, if at all? Has the development process of your online games changed to accommodate and retain land-based players who have migrated to
P128 NEWSWIRE / INTERACTIVE / MARKET DATA
Our design team works across all verticals. They are cross- functional and skilled in multiple areas of production. That allows us to tailor design and production tasks towards the different verticals when required. It also helps to have our team members who have previously working in a mixture of land-based, online and social gaming companies. We’re also familiar with the different requirements across each vertical and have a strong working relationship with our partners, which allows us to supply the most appropriate assets in an efficient manner.
online platforms because of Covid-19?
It hasn’t at all, in truth. We remain on even keel and the goal is to continue to produce quality and entertaining slot games for players to enjoy.
Our process remains the same and the central focus is game design with the intention of appealing to players regardless of the vertical. Te land-based experience our co-founders bring to the party lends a solid foundation to the online slots, particularly when it comes to
design elements. Based on this, we hope to attract land-based players who are transitioning online due to the pandemic.
Do you expect land-based games to return to pre-lockdown performance levels, or has Coronavirus altered the balance between land- based and online gaming for the foreseeable future?
It’s hard to say at the moment. It all depends on how the world is able to contain the virus and
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