Betting shops already have a sportsbook-driven base of customers, but the more


diverse and complete their portfolios are, the more


Betting shops already have a sportsbook- driven base of customers, but the more diverse and complete their portfolios are, the more players they will attract, and the longer they will stay engaged.


What could be better for operators than offering a product that is so similar to real sports betting and that is available when the other is not?


Tere is one final substantial piece of advice I would give to anyone who wants to warrant the success of virtual sports in North America: spend time there first, stay close to your clients, understanding that there is not only one solution for all the world.


In the United States, for example, it is unthinkable to go with a game that has been established for years in Europe and expect that players will understand it or like it from the


beginning. Te offer has to be tailored-made for the US market, even considering the different tastes for each state.


You have to be willing to know the needs of the different markets and adapt your product the right way, such as a simple mode that new players can easily understand.


As I have mentioned, GoldenRace has gained extensive expertise by establishing virtual sports in Europe for more than a decade, paying special attention to the understanding of players’ behaviour and needs.


Every day, more and more users bet on our


players they will attract, and the longer they will stay engaged.


virtual sports, which allows us to find more details about their preferences. Because of this, we are able to more accurately design our products to fit our clients’ needs and maximise their income.


We strongly believe that this knowledge will help GoldenRace and our partners to successfully enter the US market.


I am aware we still need some months before virtual sports becomes a reality in the United States, and even more as a solid business. But I have no doubt that the success will arrive, and when it does, it can be bigger than it is in the rest of the world.


NEWSWIRE / INTERACTIVE / MARKET DATA P111


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144