Evolution. Recognising the market potential, they sought Kiron's distribution strength. Tis collaboration expanded content offerings, with numbers games gaining traction due to their lottery-style simplicity.
As the market matured, players craved more variety. Leveraging our online presence, we developed BetMan to aggregate content from leading providers, offering a vast library of games, from virtuals to live casino. African operators and players now have unparalleled access to the entertainment they seek.
Has the popularity of retail changed in the face of rising mobile phone adoption and use?
Africa's booming mobile phone market is fuelling the growth of mobile gaming, impacting the traditional retail landscape. While bricks and mortar stores aren't disappearing, they may play a less prominent role as mobile gaming continues to gain favour.
Mobile play offers a compelling value proposition for both players (convenience, cost- effectiveness) and operators (reduced overheads, easier customer reach). Additionally, Online provides greater regulatory control, addressing concerns around underage gambling and cash handling.
Tis shift towards mobile aligns with government preferences for a more controlled and taxable gaming environment. While retail isn't vanishing, it's likely to become a smaller cog in a larger, mobile-driven ecosystem.
In most African markets, virtual sports are the most played games after sports betting. Do numbers games still have their place? How do they stack up in popularity compared to other popular forms of betting?
While virtual sports and traditional sports betting reign supreme in Africa, numbers games are quietly gaining significant traction. Teir simplicity attracts a broader player base seeking quick and potentially lucrative wins. Tis has led to impressive growth in the category, even winning over some virtual sports enthusiasts.
As the overall market has expanded, number games have emerged as a complementary product for operators. While sports betting continues to grow, its rate of expansion has slowed in comparison to the rising popularity of virtuals and numbers games. Tis trend highlights the evolving African gaming landscape, where new favourites are emerging alongside established options.
Traditional issues in Africa such as unstable internet and the reduction of time for cashiers to receive bets - are they as relevant in 2024 as they might have been a decade or even five years ago?
A decade ago, African businesses grappled with internet instability, but substantial infrastructure investments have since enhanced broadband penetration and speeds. However, the primary challenge today lies in ensuring reliable electricity supplies. Frequent power outages
P96 WIRE / PULSE / INSIGHT / REPORTS
disrupt shop operations, impeding customer engagement and revenue generation.
Tis shift underscores the necessity for innovative solutions—products capable of functioning with lower bandwidth and seamlessly integrating when power is restored. By addressing these evolving challenges head- on, businesses can unlock Africa's digital potential and thrive in the dynamic marketplace.
Is it fair to say that Africa remains to a certain degree an intimidating continent to approach for suppliers and operators who may be new to it? Is there still an air of mystery about it and how have those who have enjoyed success achieved it?
Africa's gaming market is undeniable, but success requires a nuanced approach. Many newcomers underestimate the continent's complexities. Yes, there's excitement, but a lack of local knowledge often hinders long-term gains. Tis isn't unique to smaller companies – even established players struggle.
Te key is dedication. Africa is 54 diverse markets, not one. While challenges share similarities, preferences, regulations, and even transaction methods differ vastly. Treating each market individually is crucial.
Emerging regulations add another layer. Kenya's frequent changes require platform adjustments and adapting to reporting/tax requirements. South Africa's outdated regulations create hurdles for modern technology.
To succeed, partnering with Africa-focused experts is essential. Understanding the "boots on the ground" mentality is key. Tis is where Kiron excels, with decades of experience navigating the unique landscapes of African gaming.
“Mobile play offers a compelling value proposition
for both players (convenience, cost-effectiveness) and
operators (reduced overheads, easier customer reach).
Additionally, Online provides greater regulatory control, addressing concerns around underage gambling and cash handling. This shift towards mobile aligns with government preferences for a more
controlled and taxable gaming environment. While retail isn't vanishing, it's likely to become a smaller cog in a larger, mobile-driven ecosystem. ” Steven Spartinos
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