"Fast, accurate, and reliable data feeds are critical to
Joe: Te challenges are first and foremost being ahead of any integrity related risk that sports betting may pose to our sport. At NASCAR we continuously address this challenge with over- communication around sports betting policies, resources, and education to all who fall under our sports betting policy.
What we’ve witnessed from a vast majority of scandals that have arisen since legalisation is unawareness rather than malice in intention. We never want our employees, drivers, or members to be unaware or in a situation where they don’t know if what they’re doing can impact the integrity of our sport. We also want to be clear that there are serious implications if policies around integrity are violated.
Te opportunities are aplenty in this space, but what drives us in every decision we make is how can we leverage the legalisation of sports betting to increase fan engagement. NASCAR has the good fortune of being selective in our partnerships to work with groups who only have a vested interest and clear agreement that NASCAR is ripe for growth.
With the recent launch of North Carolina our opportunity is now to capitalise on the interest in our sport from a betting perspective. We’ve seen a nominal increase in betting markets for our sport in the anticipation and launch of NC, with an outsized result of bets placed and volume on NASCAR betting.
What is your core focus to successfully uphold the integrity of the game and consumer protections with regard to sports betting?
Joe: For us it’s all about education and over- communication. Tis space is evolving rapidly and it’s relatively unknown to a vast majority of the public. Even understanding the difference of what an offshore versus a regulated sportsbook is a topic most don’t understand.
Tat said, whether it’s through online tutorials, in-person workshops, informal one on ones, the most important part of my team’s role for the sustainability of this industry is reaching out to our employees and teams on not only answering their questions, but also getting ahead of potential risks that may arise.
David:Game integrity remains a top priority for the NFL. We have a multi-faceted approach that is grounded in strict policies, education, training, enforcement, and partnerships with a variety of organisations to monitor, protect, and enhance the integrity of our sport.
In terms of consumer protections, we work closely to advise legislators and regulators on critical consumer protections pertaining to sports betting. Tis includes our support of include mandatory information-sharing, the ability for sports to flag markets that may be more easily manipulated, betting responsibility messaging, and the use of consistent Official League Data.
What scope is there for greater collaboration
protecting consumers who engage with these modern
betting markets. The breadth of data an official feed can
offer is also critical to develop better content and betting experiences for fans. And it is well established at this point that official league data is
faster, more accurate, and more reliable than any other data source. We work closely with partners to ensure that OLD is all of these and the market has responded positively.”
David Highhill “With the recent launch of
North Carolina our opportunity is now to capitalise on the interest in our sport from a betting perspective. We’ve seen a nominal increase in
betting markets for our sport in the anticipation and launch of NC, with an outsized result of bets placed and volume on NASCAR betting.”
Joe Sokolsky
between sports leagues, operators, legislators and broadcasters around major issues such as sports integrity and fan engagement? What's being done right, and what needs improvement?
David: Te sports betting ecosystem is interconnected between professional sports organising bodies, the operators, advertisers, legislators, and regulators. We have open ears for any opportunities to collaborate with these stakeholders to ensure that we are doing right by our sport and doing what’s best for fans (both those who are interested in betting and those who are not). We routinely meet with our counterparts across the industry to understand how we can improve and collaborate further.
Joe: Consistency is always the preferred route when it comes to how leagues, teams, operators, regulators and broadcasters promote and
IAGA SUMMIT FOCUS: ROUNDTABLE MAJOR LEAGUE INSIGHTS
discuss this space. But it's important to recognise all stakeholders don’t always have the same priorities when it comes to sports betting.
One area where incentive structures are aligned however is around integrity. Te one way I’ve seen a competing league, unaffiliated sportsbook, or disinterested legislative body answer the phone is when it comes to innovative approaches to protecting the consumer and integrity.
No one wants to be affiliated with or have a hand in any untoward behaviour in this space and that alignment is critical to moving forward. Te fragmented nature of state by state legalisation leads to patchwork solutions though, which is where I can see improvement being focused on.
Why is the use of Official League Data for sports betting so important for the sports leagues concerned? Is the incentive predominantly financial?
Joe: Tinking about it from the NASCAR perspective, official data is critical to being able to offer a competitive product. NASCAR moves at a pace no other sport does and its results are not evident from the naked eye. Additionally, NASCAR competition doesn’t stop for commercials and it’s difficult to capture the full field of competitors on the broadcast continually.
Tat being said, official data is the only way sportsbooks can trade and price competitive markets that engage our fans the same way comprehensive markets like football and baseball have.
David: Te use of Official League Data is part of the NFL’s effort to drive game integrity. Te widespread use of official league data protects consumers and creates a safer, more engaging sports betting experience. Official league data is, in short, game data that is captured in real time by league-developed technology and sent to third party vendors, which, in turn, package that data for sports betting purposes and distribute it to sportsbooks. Sportsbooks receive this accurate data almost instantly after the relevant game action occurs.
Fast, accurate, and reliable data feeds are critical to protecting consumers who engage with these modern betting markets. Te breadth of data an official feed can offer is also critical to develop better content and betting experiences for fans. And it is well established at this point that official league data is faster, more accurate, and more reliable than any other data source. We work closely with partners to ensure that OLD is all of these and the market has responded positively. Industry has recognised the value of OLD, along with legislators and regulators.
What work has the Coalition for Responsible Sports Betting Advertising been doing to establish safeguards around how sports betting should be advertised to consumers across the United States?
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