betting and gambling. Te country is experiencing an economic crisis, and in such a situation, the gambling industry especially needs help. As a result, the tax on winnings from lotteries, gambling, and betting will be 10 per cent for players, and companies will be taxed at 20 per cent of income.
In Kenya, the taxation of bets is structured in such a way that a 12.5 per cent tax is deducted from the bet, and then an additional 20% tax is levied on the winnings. Tere are many such features. Africa is a complex but interesting market where each country finds its own way to regulate the betting industry. Which one is most effective will become clear over time.
What's 1xBet's strategic approach to future market growth in Africa?
1xBet wants to contribute to progress in the region, and therefore, we have identified basic common priorities in all countries of our presence, including the development of affiliate programs. Players cannot only place bets but also become our affiliates and build a business with a large company, receiving their
P100 WIRE / PULSE / INSIGHT / REPORTS
commission for attracted clients.
Social responsibility. We actively invest in social projects. For example, in Zambia, 1xBet and its partners launched the Driver of the Month competition to help in the fight to improve road safety. In winter, we helped an MMA fighter who suffered a serious arm injury.
Talented Zambian fighter Jai "Boyka" Chilufya got off to a bright start in the Octagon but nearly went out of the race after suffering a severe injury. We paid for his expensive rehabilitation, and now he is preparing to return to the big sport.
We sponsored the amateur tournament Waziri Cup in Kenya, which resulted in humanitarian aid and support for local businesses. In Nigeria, there has been a lot of excitement surrounding the 1xCUP - the Lagos Cup among amateur teams. In Cameroon, we helped improve partner cafes and restaurants.
We support business projects, local professional and amateur football clubs, social initiatives of our ambassadors, as well as targeted charitable
projects. Te list can go on for a long time, but I think the essence is clear.
Te next priority is convenience. We constantly work to adapt the product to market requirements, paying special attention to mobile applications. Our maximum task is simple: in each country where we operate, the client must have access to all available payment methods, preferably with a cashback function, using our platform.
And, of course, we actively promote the principles of responsible gambling. We regularly remind you of this, including with the help of our celebrity partners and special promotions. Gambling is an opportunity to have a good time, but it should not be viewed as a stable financial instrument that will help you build your life.
It is precious for us to be recognised as the continent's best sportsbook operator of the year. Tis is a reflection that we are moving in the right direction by introducing a world-class betting culture to African countries. We feel the audience's trust and are confident that we can justify it.
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