IAGA SUMMIT FOCUS: ROUNDTABLE MAJOR LEAGUE INSIGHTS
“Our priorities relate to our place in this ecosystem and
David: Te Coalition for Responsible Sports Betting Advertising is a voluntary association of sports leagues and media entities (including the NFL, MLB, MLS, NASCAR, NBA, PGA TOUR, WNBA, NHL, NBCUniversal, and FOX) who have come together with a commitment to doing our part to help ensure a responsible approach to sports betting advertising. It's important to do right by consumers and fans, and this coalition has worked to develop principles ensure that sports betting advertising is presented in a responsible way.
Among the principles we’ve jointly committed to are;
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Sports Betting Should be Marketed Only to Adults of Legal Betting Age
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Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience
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Sports Betting Advertisements Should Not Be Misleading
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Sports Betting Advertisements Should Be In Good Taste
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Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising
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Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising
Joe: NASCAR was proud to join the Coalition for Responsible Sports Betting Advertising in 2023 and has continued to value the opportunities to collaborate with partners in the Coalition over this past year as the sports betting marketplace continues to evolve. NASCAR remains committed working with the Coalition and doing our part to help ensure that our approach to sports betting advertising policies are structured responsibly.
What's key to the long-term sustainable sports betting ecosystem in the US?
Joe: It comes down to continued collaboration across all industry stakeholders. Leagues, teams, legislators, regulators, operators all have a vested interest in the continuation and growth of a regulated and legalised marketplace.
Leagues and teams want their fans to be engaged, legislators want their constituents to be protected, and operators want to offer a compelling product. Te way to accomplish all three initiatives is proactive collaboration before, during and after legislation.
David: We take a fan-centred approach in our engagement in this space. Our priorities relate to our place in this ecosystem and are likely related (but distinct in certain ways) from what operators or lawmakers prioritise. One of our priorities is to serve fans with experiences that are additive and presented responsibly. We have
P46 WIRE / PULSE / INSIGHT / REPORTS
"Leagues and teams want their fans to be engaged, legislators want their
constituents to be protected, and operators want to offer a compelling product. The way to accomplish all three initiatives is proactive
collaboration before, during and after legislation.”
Joe Sokolsky
seen many examples in other countries where sports betting marketing has over-proliferated the fan experience, and not enough has been done to support responsible betting.
We continue to approach our sports betting involvement with a long-term, fan-centric view for both fans that want to bet as well as fans that don’t. Tat informs what experiences we enable, how our game appears to our fans, and where sports betting is integrated. Tat maximises engagement for those who are interested and retains the existing experiences for those who are not.
are likely related (but distinct in certain ways) from what operators or lawmakers prioritise. One of our priorities is to serve fans with
experiences that are additive and presented responsibly. We have seen many examples in other countries where sports betting marketing has over-
proliferated the fan experience, and not enough has been done to support responsible betting. We continue to
approach our sports betting
involvement with a long-term, fan-centric view for both fans that want to bet as well as fans that don’t.”
David Highhill
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