INSIGHT AI-VIRTUAL SPORTS INVINCIBLE GG
Jonathan Strause is the Founder, CEO, and Chairman of the Board of Invincible GG, an interactive gaming company specialising in skill-based competitive gaming and Al- powered virtual sports. After a successful career with McKinsey & Company, where he worked extensively with technology companies reshaping traditional markets, he has spent the last two decades building disruptive companies in video games, social and mobile gaming, and sports betting. These companies included a merchant bank that provided advisory and growth capital services to game studios and a sports data analytics company that was a forerunner to the recent era of daily fantasy sports and legal sports betting in the US.
Jonathan is the co-inventor of two important patents in the virtual sports and interactive gaming sectors. These patents are the keys to successfully converging skill mobile gaming, Web3 gaming, and regulated gambling into one exciting and compelling ecosystem. Armed with an MBA from Wharton School and a BA from Duke University, Jonathan's leadership at Invincible GG has led to their successful redefining of interactive competitive gaming and gambling.
market, and deliver them back to the tracks for exciting events.
Have you had players try to ‘game’ the system - test the resilience of your system to gain an advantage?
Yes, we have had people trying to penetrate our system, utilise bots to compete, use data to gain an advantage, and other harmful actions from day one. We have World-class “sentry systems'' that prevent anything nefarious from happening or players gaining an unfair advantage. We have been surprised by how fast players began scraping our public data to find the best training tactics and horses to breed. We are working on providing our hard-core players with readily accessible tools to better analyse our horses, races, and system if they want to.
We were surprised by how fast individuals built massive stables and positioned themselves as major stable owners, as well as their desire to invest their time and money in building a substantial virtual racing businesses.
We have asked many of those trying to mine our system to help develop better player environments and help us create more robust stable management systems.
Owner’s Club is a classic free-to-play, pay-to-
accelerate game that is also play-to-earn. You develop and train the horses for free. However, you can spend money if you want to go
faster and get to a higher level. And it really scales. We had players who came in on a free-to-play basis in our beta and spent over
$10,000 purchasing horses. They are training and selling their horses and racing for
real money, which they see as an investment.
Do you have an ultimate audience figure that you’re trying to hit within a time frame?
Our short-term goal is to work with 10K-20K daily average users. But with some luck and the right partners, we can grow this to a six-figure number over time. It will never be a Candy Crush or Fortnite, but we expect (when our unit economics are correct) we will scale very quickly.
Appreciate this is early days, but how many markets will you eventually find yourself operating in?
On the B2C side, once you launch on mobile via the Google Play Store and Apple Store, you can’t really control where you go. Scaling the business isn’t about scaling the technology. We’ve found that the players love to talk to us, ask questions, and communicate with us daily. Te more difficult part is scaling those communications.
On the B2B side, we hope to disseminate our content across the US, Latin America, the UK, and Australia in the next few years. But to make that goal a reality, we will need to achieve greater organisational scale and leverage the successful game in those markets.
WIRE / PULSE / INSIGHT / REPORTS P113
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