Pulse
Asia Market GR8 TECH
tournaments are gaining popularity, thereby increasing the betting volumes on these events. Plus, the expansion of major esports leagues and the entrance of international sponsors and brands into the region will continue to increase the visibility and legitimacy of esports across Asia. Tis, in turn, boosts betting activity as more people follow professional esports competitively.
And the most interesting thing is that the potential of the Asian market for esports is far from exhausted. Te younger generation increasingly prefers esports disciplines. According to Uplatform, 54 per cent of the world's total esports revenues belong to Asia, 78 per cent of Asian esports bettors are aged 18-25, 64 per cent of Asian bettors bet exclusively on esports, and only 24 per cent of esports bettors sometimes bet on other sports. Local esports players are like celebrities in the region - people take their autographs on the streets. Esports tournaments gather stadiums and large audiences on streams and broadcasts. So, esports in Asia will continue to grow and drive the development of the discipline globally.
How customisable and adaptable are GR8 Tech's sportsbook solutions to new products and betting markets such as esports?
Te GR8 Sportsbook is designed to be exceptionally customisable and adaptable, catering to the evolving demands of the betting industry in many markets globally. Our platform already boasts a comprehensive esports offering, featuring broad coverage of major games with 24/7 in-play events across popular sports, bespoke pre-match and in-play statistics widgets for CS:GO and Dota 2, and an enhanced esports betting experience with live video streams via the Watch&Bet feature. Registration and login via Twitch are also available, creating seamless cross-platform player journeys.
But existing capabilities are just a small part of what operators can access with the GR8 Sportsbook platform. Tanks to our proprietary Feed, our platform's flexibility is unmatched, allowing us to rapidly integrate new sports, events, and betting markets based on client needs. Tis capability empowers our clients to stay ahead in competitive markets, catering specifically to niche demands and emerging trends.
One of the major driving forces behind the growth of iGaming in Asia is the proliferation of mobile technology. As the region boasts a high smartphone penetration rate, mobile devices have become the primary means of accessing online gambling platforms. In what ways are GR8 Tech's software solutions and services designed to handle this mobile-first approach to betting?
Our platform is designed with a mobile-first P142 WIRE / PULSE / INSIGHT / REPORTS
Existing capabilities are just a small part of what operators
can access with the GR8 Sportsbook platform. Thanks to our proprietary Feed, our platform's flexibility is unmatched, allowing us to rapidly integrate new sports, events, and betting markets based on client needs. This capability
empowers our clients to stay ahead in competitive markets, catering specifically to niche demands and emerging trends.
philosophy, featuring a widget-based front end that allows for seamless and swift adjustments to the interface to meet the specific needs of different markets.
We ensure that our solutions are optimised for mobile use not only in terms of design but also in performance. For instance, in regions like Africa, where internet speeds can be variable, we have developed a custom lightweight frontend that ensures a smooth operation for our clients. In Asian markets, where internet speeds are typically high, other unique challenges arise, such as high demand for niche sports, such as cricket for India, problems with payments, deep integration of casino and sportsbook gameplay through integrator platforms with iFrames, etc. However, our team is adept at crafting creative and effective solutions tailored to these conditions. For example, in the context of cricket, we integrated niche content providers, added eCricket events to the GR8 Sportsbook, and created our own cricket odds engine, now offering reliable 24/7 coverage of competitive cricket events and bringing a 30-40 per cent increase in cricket revenue for our clients.
Our great flexibility, focus on mobile optimisation, and readiness to explore and answer specific local challenges with high efficiency enable us to provide superior service and support to our clients, ensuring they can deliver an outstanding user experience to their customers.
What are GR8 Tech's short-term and long- term ambitions for the Asian market?
In the short term, GR8 Tech is focused on deepening our understanding of the diverse Asian market. Our goal is to meticulously learn the region’s unique characteristics and challenges, enabling us to develop customised solutions that directly cater to these nuances. Tis involves adapting our offerings to meet the varied demands of different markets within Asia, ensuring that our technology and services are perfectly aligned with local needs.
In the long term, our ambition is to establish GR8 Tech as a lifetime partner for Asian operators. We are committed to supporting our partners’ growth and helping them achieve sustained success in the competitive and dynamic environment of the Asian betting and iGaming industry. By continuously evolving our technologies and services in response to the changing market landscape, we aim to be the go-to solution provider that operators rely on for innovation, reliability, and comprehensive support.
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