“Africa has a long history and passion for sports, particularly football, which was introduced in 1860, and athletics and a growing interest in esports


betting. Tournaments such as the African Cup of Nations and the growing popularity of


women's football have helped drive social, cultural, and so forth interest in gambling participation. This interest or opinion on the game leads to an interest in betting on the outcome of that match or


matches. European football is popular, as access to


broadcast TV and the internet increases accessibility coupled with data, statistics, and


information covered by the media, increasing the


awareness and interest in football.”


Iain Hutchison


Mahrez, Didier Drogba, and Yaya Toure, who all have colossal status back in their home nations, playing in and across Europe. Local football betting is growing in popularity, but from a betting standpoint, European leagues have more popularity.


What are the most popular betting markets in Africa, and do these differ from one market to the next? For instance, is in-play as popular in Africa as Europe?


In general, betting stakes are lower across Africa than in European countries. With smaller betting stakes, pre-match multi-bets or combination bets are popular, in the form of 10- team and upwards accumulator bets.


Single-match betting isn't as popular as the interest is small stakes for a medium to large return. Other popular bets include first-player- to-score markets, correct score, and growth is seen in live betting.


What are the typical individual requirements requested by Digitain's African partners?


Each operator partner has different requirements for their brand in the marketplace. Some operators shall choose our complete solution - retail/land-based, web, and mobile, and others select mobile and web solutions via our API integration or turnkey solutions.


As Africa is a mobile-first continent in comparison to Europe, which has a lot of fixed-


P104 WIRE / PULSE / INSIGHT / REPORTS


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