INSIGHT TABLE GAMES LIGHT & WONDER In acknowledgment of the
David Kriendlhofer Senior Director, Product Management, Light & Wonder
As the premier provider in the table games space, Light & Wonder not only offers an extensive array of table games and side bets but also provides them through our state-of-the-art Quartz terminal in the electronic table games domain, alongside our presence in the iGaming space. Additionally, we have bolstered our offerings with a robust portfolio of shufflers, chippers, shoes, and reader boards, enhancing game security and appeal while minimizing wait times for players.
It's our goal to create a comprehensive and entertaining player experience that evolves and resonates with individuals from their first step into the casino and continues to enrich their experience over time.
I’d like to highlight Blackjack as an illustrative example of how we develop a game that has remained largely unchanged for centuries until the introduction of side bets. We are now witnessing a significant evolution with the incorporation of table jackpots. Our GM Atlas delivers this exciting new experience while upholding tradition, appealing to both younger generations and traditional players.
What sets us apart in this field is our unique collaboration with casinos to tailor jackpot configurations to their specific requirements, demonstrating our commitment to engagement. Te success of this product range underscores the effectiveness of this approach, particularly in our EMEA region where regional differences abound.
importance of preserving tradition while embracing innovation, we are introducing unique content such as the immensely popular Ultimate Texas Hold’em to the Electronic Table Games (ETGs) space. To engage younger
generations, we offer a diverse array of classic game variants
through ETGs, coupled with lower betting limits that bridge the gap between new players and the appeal of live tables.
On a broader scale, we recognise that tables are the essence of the casino experience. Casinos were established centuries ago primarily to offer table games, distinguishing them from mere slot halls. Drawing from our rich tradition in table games, we understand that the dynamic interplay between traditional live tables and cutting-edge Electronic Table Games (ETGs) forms the vibrant core of a casino's live floor. Live tables, featuring classic games and skilled dealers, augmented by our utility products and jackpot systems, are essential components that define the essence of a true casino experience.
In acknowledgment of the importance of preserving tradition while embracing innovation, we are introducing unique content such as the immensely popular Ultimate Texas Hold’em to the Electronic Table Games (ETGs) space. To engage younger generations, we offer a diverse array of classic game variants through ETGs, coupled with lower betting limits that bridge the gap between new players and the appeal of live tables. Tis strategic approach enables us to seamlessly transition our extensive library of traditional table games into the realm of ETGs.
What sets us apart in this field is our unique collaboration with casinos to tailor jackpot configurations to their specific requirements, demonstrating our commitment to engagement. The success of this product range underscores the effectiveness of this approach, particularly in our EMEA region where regional differences abound.
Recognising that approaching live tables can be daunting for new players, ETGs serve as an accessible and instructive entry point. By facilitating a learning curve on ETGs, we empower players to gradually progress to higher limits and feel more comfortable at live tables, broadening our player base and ensuring a positive evolution of their gaming experience.
Furthermore, the infusion of more entertaining elements into the realm of ETGs is expected to foster growth in this segment, with a reciprocal influence on live tables, leading to a transformation in the live gaming experience. Tis holistic approach aims to captivate players from their initial casino visit, nurturing their enjoyment and engagement throughout their gaming journey.
WIRE / PULSE / INSIGHT / REPORTS P131
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