I think with the leverage that we have over an operator and a B2C


brand in being their key supplier of technology as a PAM aggregation supplier, we can leverage that position in securing placement and


promotion deals that are better than if we were just a content provider. It's also important to emphasise that by being a PAM, we can collect much larger amounts of data that will eventually help us build content that's a better fit for individual markets and individual clients.


WIRE / PULSE / INSIGHT / REPORTS P139


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