game just scaled to 10K players in a public beta. We aspire to build a six-figure player base in 2024.


Separately, on the B2B side, our custom interactive virtual racing platform is incredibly cost-effective for casinos, tracks, and betting shops to deploy.


Typically, installing a traditional Virtual Racing system in a casino requires an integration and installation fee north of $100,000. We can install our races in a casino for far less than $5,000. We have worked very hard to have a scalable, centralized platform so any casino, track, or racebook that currently wagers on traditional racing can also wager on our races. It is easy for us to scale the technology. It’s the legal side (licensing and approvals) that takes the time. It took us a year to get licensed in Panama and two and a half years to be fully approved in Nevada.


Why did you start in Nevada?


Nevada sets the mark. If you get through Nevada, you’ve cleared the highest bar. In some states, the horsemen are a challenge. Tey don’t understand how it works and see us as competition. We think the opposite. We see this


P112 WIRE / PULSE / INSIGHT / REPORTS


We are ready for scale the game and our community, but are trying to do so methodically. We are focused on fine-tuning our game and ensuring our game unit economics work for us and our players. When it is time, we will focus our marketing the game in


as driving a new, younger demographic to horse racing. If you’ve ever dreamed of owning a racehorse, you enter this environment, build your stable, and compete on the racetrack. Te people testing the game were non-horse racing people, and for them to be playing for four and a half hours per day, we built an audience with the desire to compete.


Is there a cost point to downloading the App?


Owner’s Club is a classic free-to-play, pay-to- accelerate game that is also play-to-earn. You develop and train the horses for free. However, you can spend money if you want to go faster and get to a higher level. And it really scales. We had players who came in on a free-to-play basis in our beta and spent over $10,000 purchasing horses. Tey are training and selling their horses and racing for real money, which they see as an investment.


How are you marketing to players?


We don’t believe so. We hope to cement our working relationship with the racing industry around the world to leverage their player bases, brand, and event awareness and to build cost- effectively from that platform. We will form logical, symbiotic working relationships. Tey help us access players, engage and expand that


We have several strategies we employ: leveraging racing industry partnerships to co- market to their fan-base, utlising gaming community collaborations to reach high-value gaming audiences, and we leverage social media and application storefront advertising to reach new players. Finally, we of course leverage and reward existing players for marketing our game and recruiting players for us.


Do you have to spend millions to gain that audience?


key racing markets, but eventually, we will be a global platform.


One and a half billion people watched or bet on a horse race last year. When the app goes public, anyone in the world can play it via their Android or iOS phone, but we will be targeting our marketing efforts to build awareness region-by- region.


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