line internet infrastructure, mobile is a key channel for betting operators. Due to this, Digitain has developed market solutions, such as SMS/USSD betting and software specifically for handheld betting devices, which are popular among operators.
Which markets in Africa show the most potential? What African markets are leading the way in having effective measures without over- regulating?
Broadly speaking, in terms of markets that have potential and are perhaps less saturated are countries like DRC and Ethiopia, plus the Western Africa region, Ghana, Benin, and Burkina Faso. A lot, of course, depends on economic growth in each country and the political outlook toward regulated sports betting and other forms of gambling. Regarding markets leading the way, South Africa is viewed as one of the leaders, like Kenya and Nigeria, so others view the big three markets as the standards to aim for.
Are there any overlooked, less discussed markets in Africa where Digitain sees long term potential for growth?
Western Africa presents mid-to-long-term opportunities. However, the markets are still growing in Nigeria, Kenya, Tanzania and South Africa. Overall, the continent is growing in terms of the demand curve.
What's Digitain's strategic approach to future market growth in Africa?
We have a dedicated sales and product teams for the African marketplace. From a business perspective, our core focus is to provide a wholly localised mobile-first solutions for our existing partners and new ones. Tis includes also mobile payments, as Africa is leading the way in transactional mobile payment volumes.
“Broadly speaking, in terms of markets that have potential and are perhaps less saturated are countries like DRC and Ethiopia, plus the Western
Africa region, Ghana, Benin, and Burkina Faso. A lot, of
course, depends on economic growth in each country and the political outlook toward
regulated sports betting and other forms of gambling.
Regarding markets leading the way, South Africa is viewed as one of the leaders, like Kenya and Nigeria, so others view the big three markets as the standards to aim for.” Iain Hutchison
WIRE / PULSE / INSIGHT / REPORTS P105
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