INSIGHT TABLE GAMES TCSJOHNHUXLEY
the stakes and rewards continually rise, amplifying the thrill and creating a truly unique journey for players.
What underlying trends is TCSJOHNHUXLEY seeing with table games?
Across the globe, casino table game preferences vary as much today as they always have. Europe's love affair with Roulette, fuelled by its rich history and thrilling gameplay, continues. In Asia, particularly Macau, Baccarat (especially Punto Banco) reigns supreme due to its simple rules, low house edge, and cultural ties to luck. Dice games hold a special place too, with SicBo seeing a surge in popularity compared to other regions.
North American players enjoy the strategic challenge of Blackjack, often with exciting side bets, while Craps thrives on its fast-paced social atmosphere. Poker variations dominate the scene in Africa, and South America embraces the familiar charm of Roulette alongside Baccarat's rising presence, likely influenced by global player trends, and increased Asian tourism.
In many markets the live table games market share is experiencing a resurgence. In South Africa for example, we're seeing a significant shift towards table games as they’ve recovered faster than slots, with the revenue split between slots and tables moving from 80/20 to 60/40. In part this is due to the influx of Asian players seeking familiar games.
Macau, for instance, has seen a decline in junket operators, prompting casinos to prioritise mass market gaming revenue. Tis translates to optimised floor layouts, adding exciting new products to attract players, and engaging side- bet promotions for games like Baccarat and SicBo. Even classics like Roulette are being explored more than ever before with fresh approaches.
Additionally, we’re seeing a resurgence of poker tournaments to attract foreign players, and casinos adding more to the overall game and entertainment offerings of their resorts.
What TCSJOHNHUXLEY table game products are most popular, and how does popularity for certain games vary between markets? Are there some mainstays that are popular in every market?
TCSJOHNHUXLEY has been the premier manufacturer and supplier of live gaming products and solutions for more than 50 years, servicing the needs of land-based and online operators across the globe. With 10 offices worldwide in every major gaming jurisdiction, TCSJOHNHUXLEY is unique in its sector, offering a local service with local manufacturing, sales, and support teams around the world.
From tables to roulette wheels, chipping machines, winning number displays and
Nicci Smith Managing Director UK & Europe TCSJohnHuxley
Supernova is seen as a proven way to make top performing games even more successful, empowering operators to supercharge the fun and excitement of any live table game across a casino floor. Te system provides operators with the flexibility to configure multiple customised progressive jackpots and patented mystery prizes, to enhance any base game.
North American players enjoy the strategic challenge of Blackjack, often with exciting side bets, while Craps thrives on its fast-paced social
atmosphere. Poker variations dominate the scene in Africa, and South America embraces the familiar charm of Roulette alongside Baccarat's rising
presence, likely influenced by global player trends, and increased Asian tourism.
How are the increasing number of table game variants operators we're seeing impacting TCSJOHNHUXLEY and how the company operates? What's the impact on the equipment supplier side?
Te rise of new table game variants presents both challenges and opportunities. While increased competition from other suppliers can impact our footprint, our strength lies in partnering with operators to create unique experiences.
In the land-based sector, the adoption of any new games brings with it a requirement for many of TCSJOHNHUXLEY’s core products too, such as bespoke gaming tables, winning number displays, layouts, Supernova progressive game jackpot systems, Blaze animated gaming surfaces, shufflers, Saturn Roulette wheels, Chipper Champ chippers, and much more.
electronic gaming – our world-famous products form the foundation of every casino and are therefore popular across all markets. With the largest and most comprehensive portfolio in the live gaming space, our products and solutions are trusted globally for quality, innovation, reliability, and security, with beautifully hand- crafted products integrating seamlessly with the latest leading-edge technology, providing the highest quality and most extensive live gaming product portfolio in the industry.
We continue to offer unrivalled turnkey solutions to all markets, where the popularity and demand for our products aligns with the underlying trends already mentioned. South Africa, for example, has seen a rise in Roulette with the award-winning game Roulette Xtra, while Africa in general has a very strong following in our Poker game variations and progressive table games.
TCSJOHNHUXLEY’s Supernova Progressive Game Jackpot System first gained rapid traction in this innovative market, to meet the demand African operators had to enhance the live casino player experience.
In other markets, this trend is now being successfully repeated. Supernova is more popular than ever, boasting a significant number of new installations in many world-class casinos. Across all regions, we are observing a growing interest in progressive games, where
Take Blaze animated gaming surfaces for example. For casinos looking for even more impact for their new or existing table games, TCSJOHNHUXLEY Blaze Tables incorporate patented animated graphics under the layout to deliver a unique gaming surface unlike no other. Te latest evolution to the Blaze range includes the Dynamic Display System or DDS Blaze. Tis, when combined with DDS Winning Number Displays, provides a complete themed package of content for gaming tables.
DDS Blaze allows operators to easily configure Blaze LED Surface Technology directly at the Gaming Table by simply using the Winning Number Display. Key features of DDS Blaze include customisation of colours, changing bet layout positions, as well as loading videos and themed animations onto the gaming surface for added visual attraction.
Casinos can have a complete themed package for Gaming Tables which is ideal when promoting new game content, or for key events, and promotions. Tese high-impact graphics certainly create a real showstopper on the gaming floor as well as increasing security by assisting dealers with improved game accuracy. In the online sector, we are seeing a significant creative shift in the way classic casino games are being presented to players.
By focusing on player engagement, innovative game variations, and leveraging technology, studios are creating a more dynamic and exciting experience for the modern iGaming audience. With this comes the opportunity for TCSJOHNHUXLEY to partner with some incredible businesses to help deliver their visions.
WIRE / PULSE / INSIGHT / REPORTS P121
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