wider industry, but it is not without its challenges. Most particularly, it is vital for the long-term sustainability of our sector that it is well regulated, both efficiently and effectively.
Tom Mace Senior Vice President, Regulatory Services, Sportradar
Tom Mace joined Sportradar in 2010 and is currently leading the Regulatory Services unit which is focussed on supporting global regulators and operators with technological solutions to unlock the value of data and work efficiently in a digital age.
He has extensive experience in the sport integrity field, including heading the development of Sportradar’s market-leading Universal Fraud Detection System (UFDS) and supporting sports governing bodies with investigations and strategies to combat match-fixing.
Tom’s entire career has been in the betting industry with prior stints at William Hill and Ladbrokes. He holds a degree in War Studies from King’s College, London.
But in many ways, regulation has been unable to keep pace with the technology-driven growth of our sector. Most regulators still rely on batch processing and spreadsheet record-keeping to understand individual operators’ activity, increasing the administrative burden for themselves and the licensed operators who must prepare the data.
With betting and gaming increasingly taking place in play and in real time, the old ways risk being overrun by the sheer quantity of bets being placed. Tat could lead not only to regulators not being able to maximise the data's full potential but also to inefficient tax collection and ill-informed policy decisions which may impede the market's sustainable growth.
Tis obvious need for better technology for regulators led the Regulatory Services team I lead at Sportradar to develop the Central Regulatory Platform (CRP). Uniquely, this cloud-native system designed and custom-built for regulators, brings regulatory tech up to speed with the accelerated pace of the market. Not only will the technology scale to facilitate the collection and processing of necessary data for reporting, licensing and so on, but it will also drive efficiencies for regulators.
Micro betting is another
avenue that technology will expand, facilitating further enhancement of the sports betting experience. This is
where the industry is heading and technology is enabling Sportradar to create new
betting markets. A whole raft of new markets will emerge, providing new opportunities
for sportsbooks to reach and engage new audiences with smaller, quicker bets on more
focused aspects of each sport. In markets where in-play
betting is legal, this will offer more choice and a greater level of detail for sports fans,
around aspects such as length of rally, winning shot
placement, where a serve will land and so on.
Transaction data is processed in real time, permitting up-to-the-second monitoring of activity and an accurate assessment of betting volumes for taxation purposes. Since the CRP ingests these transactional data through its API connections, it also ensures comparability of information across the market, with full data visibility for regulators through its interactive dashboard.
Te CRP features privacy-compliant insights on players and analytics across operators in the market to provide regulators with a ‘single customer view’. Tis increased transparency will enable regulators to develop a complete understanding of the activity in their market and will lead to a more effective management of risks related to betting and gaming, whether that be detection of at-risk players or suspicious activities such as money laundering and match- fixing.
As the data at their disposal grows, the potential to develop cutting-edge models for more accurate data-led predictions will afford regulators the maximum opportunities to implement robust preventative strategies and most effectively supervise their licensees.
Tis solution can enhance a wider government strategy to strengthen its regulated markets. With the additional data and insights, regulators will be able to maintain the most fair and sustainable conditions for the market to ensure legal operators provide the most attractive betting options, as well as player protection.
Te technology-driven pace of change in the betting sector is vaulting ahead. At last regulators can take comfort that they will not be left behind.
WIRE / PULSE / INSIGHT / REPORTS P55
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