Wire NORTH AMERICA
Bridge proposal between Rio and The Strip
New York - Groundbreaking for Jake’s 58 Suffolk Regional Off-Track Betting Corporation will hold a groundbreaking ceremony to mark the start of construction on a $210m expansion that will double the the number of VLTs to 2,000 at Jake’s 58 Casino Hotel in Islandia, New York.
The 300,000-square-foot expansion, the first since the casino’s 2017 debut, is expected to increase revenues by up to 42 per cent and will triple the amount of parking and bring in upscale restaurants to enhance the customer experience. VLT operations will remain unaffected throughout the work, which is expected to be complete by Spring 2026.
Illinois - RSI appoints CMO Rush Street Interactive has announced the appointment of Brian Sapp to the newly-created role of Chief Marketing Officer. In his role as CMO, Mr Sapp brings a
wealth of experience and a proven track record in leading data-driven marketing and live operations within the mobile industry and joins the company’s executive leadership team reporting directly to Richard Schwartz, Chief Executive Officer.
“As we continue to grow and expand across the Americas, a marketing leader with Mr Sapp’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience,” said Mr. Schwartz. “We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations.”
New Jersey - 45 years of Bally’s Atlantic City Bally’s Atlantic City will commemorate its 45th Anniversary by introducing a range of new amenities and special offerings designed to enhance the guest experience. Building upon the completion of over $100m in renovations in the summer of 2022, Bally’s has announced additional improvements that will take the customer experience to new heights.
As part of the enhancements on the gaming floor, Bally’s all new casino floor will feature over 500 new games and a new look VIP Players Club Lounge called the new Legacy Lounge. Undergoing a complete transformation, the Legacy Lounge will exude elegance and sophistication, with meticulous attention to detail in every aspect. From plush furnishings to tasteful decor, the lounge offers unparalleled comfort and a sense of refined luxury. There will also be a new High Limit Slot Room where customers will soon experience a fantastic selection of new slot machines, Bally’s will also introduce a private entrance with a dedicated host desk, exclusive cashier, and private restrooms.
P20 WIRE / PULSE / INSIGHT / REPORTS
Removing the current trek from the Strip with an access link from Caesars would be the cherry on top of the icing for the Rio’s new owner, Dreamscape.
Whilst carrying out a $340m refurbishment of the Rio Hotel & Casino Las Vegas, new owner Dreamscape is also looking at ways to boost visitation by building a landscaped pedestrian bridge to better connect the resort to the Las Vegas Strip.
Currently to visit the Rio, customers must either go by road or walk for ten minutes along a freeway overpass. Eric Birnbaum, CEO of Dreamscape, who bought the Rio Hotel in 2019 for $516.3m, wants to link the property directly to Caesars Palace with a bridge over the I-15. Mr Birnbaum likened it to New York City’s elevated High Line.
Speaking to news outlet KLAS he said.“We are very much in the middle of those conversations with all the county commissioners, with a lot of different constituents. Tis is an area that we think, you know, has a reason to exist and we want to market that.
His vision is to build a ‘neighbourhood’ to the west of the freeway in conjunction with neighbouring casinos such as Te Palms and Te Gold Coast to develop an attraction off Te Strip
Nevada
Eureka Casinos is commemorating 25 years of business in Mesquite, Nevada, by committing itself to a $40m first phase of a $100m long-term property-wide reinvestment at Eureka Casino Resort.
Te multi-phase development plan is the culmination of nearly two years of research and work between Eureka’s senior team with architects, developers, and designers.
Te project kicked off with the expansion and remodelling of its steakhouse. Following that is a comprehensive remodel of the hotel and an expansion and renovation of the entire casino floor and restaurant outlets. Te business will also bring the immediately surrounding acreage into the development pipeline.
in the same way Fremont Street has brought tourism to Downtown.
“Why can’t the same thing happen west of the Strip here, and create a real neighbourhood, and create a destination?” Mr Birnbaum said. “I can’t get into all the details, but suffice to say we, along with some of our neighbours in this general area, would love to bring and revitalise this whole neighbourhood.”
Rio is undergoing a property-wide, multi-phase transformation with the 2,500-room hotel preparing to transition into the Destination by Hyatt brand this autumn. Phase one of the hotel’s two-phase renovation is expected to be completed in autumn 2024, when the reimagined all-suite hotel will move into Hyatt’s Independent Collection under the Destination by Hyatt brand.
Phase two will include a full renovation and redesign of the hotel’s 1,012 Masquerade Tower guest rooms and associated public areas. Eradicating the current trek from the Strip with an easy access link from Caesars would very much be the cherry on top of the icing.
New Jersey Lawmaker supports lawsuit to ban casino smoking
An influential legislator has gone public in his support of a suit looking to ban smoking in Atlantic City casinos, initiated in the State Superior Court in Mercer County, saying that New Jersey has failed to protect casino workers.
Te filing looks to challenge the exemption that has allowed smoking on casino floors, contradicting the Smoke Free Air Act’s intent. It was filed against Governor Phillip Murphy and Health Commissioner Dr. Kaitlin Baston and claims that the State’s Smoke-Free Air Pact is unconstitutional as it allows casino to be exempt.
In response to the lawsuit filed in State Superior Court in Mercer County that seeks to eliminate the legal loophole that has allowed smoking to continue on the floors
of Atlantic City casinos, Senator Joe Vitale, Chair of the Senate Health, Human Services and Senior Citizens Committee, said: “Since the minute we passed the Smoke Free Air Act, I have been working to close the loophole that excluded casino workers from this fundamental protection.
“Troughout this fight I met countless brave men and women who have stood up, time and time again, to demand justice for themselves and their coworkers. Today is their day.
“Te State of New Jersey has failed casino workers in Atlantic City for 18 years. We let a false argument about economics subjugate our duty to protect the people we serve and in doing so, we allowed corporations to poison their employees for nearly two decades.
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