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The new platform caters to both casual punters as well as professional gamblers both in terms of ease of use as well as how the mechanics work behind the scenes. Because the site looks similar to a sportsbook, everyday punters will find it very easy to find and place their bet in a way they’re used to. Using APIs, professional gamblers are able to place their bets at the speed and volume they need.


efficient to find the bet you want to match. Users now don’t have to wait to be served a bet but can see all the bets available. Also, they can both back and lay bets from the same account, which wasn’t possible previously.


Overall the new platform makes the whole process of betting easier and more enjoyable. A lot of operators use third party software, but we’ve built all the technology in-house meaning we can adapt and change as is needed. We can listen to our users and add new features or change how the platform works to make sure we’re offering the best service possible. Innovation is what drives us.


The most cited issue for customers with odds comparison sites is the need to have accounts


P94 WIRE / PULSE / INSIGHT / REPORTS


with multiple bookmakers in order to place a bet. How does BetConnect manage to offer prices via a single BetConnect wallet without needing to sign up?\


By placing a bet on BetConnect users can pick odds from any major bookie. Te bet is then matched by other users. By offering an exchange platform to bring backers and layers together, BetConnect is allowing users to bet at a bookie’s price without having to actually bet with that bookie.


How does BetConnect financially profit from the platform?


A small platform fee is charged to our larger users. Tis equates to significantly less than these users would pay in commission to other exchanges. Te overwhelming majority of our users will not pay anything to use our platform.


How much emphasis has been placed on accessibility for casual punters and professional gamblers alike?


Te new platform caters to both casual punters as well as professional gamblers both in terms of ease of use as well as how the mechanics work behind the scenes. Because the site looks similar to a sportsbook, everyday punters will find it very easy to find and place their bet in a way they’re used to. Using APIs, professional gamblers are able to place their bets at the speed and volume they need.


BetConnect is an exchange, but users can place a bet at the best bookmaker price without having to understand exchange betting. How is this achieved?


People often think of exchanges as complicated


and only for pro gamblers. Te BetConnect platform brings together backers and layers in the same way any exchange does, however our site displays all the major bookie odds meaning an everyday punter can place the bet they want in the same way they would on a sportsbook.


Teir bet is then matched by the lay users. Other exchanges can be very daunting for sports bettors, so by creating an experience which is similar to what they’re used to seeing on bookies’ sites, we take away the complexities of exchange betting whilst still offering the benefits.


Currently, BetConnect has nearly 20,000 customers. What are your ambitions for the platform in terms of registrations and expanding the platform to include more sports, markets and bookmakers?


We have high ambitions for growing the platform by providing a service which caters to both everyday punters and larger gamblers. New registrations mean increased liquidity for our lay bettors, which in turn means bets are matched faster and in full, making it a better experience for the back bettors.


It’s a reciprocal relationship which benefits both backers and layers. To let us really scale we need to have a platform which offers a simple- to-use format that everyday punters are used to, supported by best-in-class exchange technology - which is exactly what we’ve now got.


We’re constantly making further improvements to the new platform and this includes adding more sports, markets and bookies. We intend to include US racing, greyhounds and esports as the next stage of development.


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