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Wire EMEA


Spielbank Berlin Welcomes new Location


Te relaxation of lockdown rules in Germany has enabled operator Spielbank Berlin to launch its new location on Kurfürstendamm.


Spielbank Berlin was finally able to reopen its Potsdamer Platz, Alexanderplatz and Spandau casinos on June 14.


GERMANY CASINO OPERATIONS


Estonia - Olybet partners with NHL in Baltics Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) have announced a new partnership naming OlyBet the Official Sports Betting Partner of the NHL in the Baltic region. OlyBet will use official NHL branding in nearly 100 casinos, hotels, and food and beverage locations across Estonia, Latvia, and Lithuania, as well as across OlyBet's digital assets.


As an Official Sports Betting Partner of the NHL, OlyBet will also receive marketing opportunities across the NHL's social and digital media assets. OlyBet will leverage promotional opportunities in connection with the NHL's calendar of marquee events, including regular-season games, the Stanley Cup Playoffs and Stanley Cup Final, and international events including the NHL Global Series.


Finland - Veikkaus prepares for ID checks Casino Helsinki closed its doors between June 29- 30 to accommodate preparatory work for the introduction of authentication across both its slot machines and table games starting on July 1, 2021.


As part of Veikkaus' extensive responsibility measures, Casino Helsinki's customers must in future identify themselves when playing on slot machines or gaming tables. Identification for Casino Helsinki customers takes place by giving the casino card to the gaming operator and at the slot machine by placing it in the card reader. Customers using the system can block slot play buttons and set daily and monthly limits on both slots and table games.


Ukraine - Synot showcases Explosive Games Under the Royal company banner, of which SYNOT is a co-owner, the Czech-based gaming supplier showcased its product portfolio at the Ukrainian Entertainment Industry expo in June.


Synot presented its Explosive Games Premium+ product line, which includes three compendiums, the Firebird gaming system with 54 games, the triple screen UP1-24 cabinet available in 24ins. Full HD with PCAP touchscreen, and the triple screen Eclipse cabinet and curved Spirit cabinet available in 43ins. 4K Ultra HD with LCD touch panel. Synot additionally showcased a CMS solution customised for the Ukrainian market.


Belgium - iSoftBet appoints iSoftBet has appointed former Deloitte, Firstrand, Barclays and Investec senior financial services expert, Noorul-ain Khan, as its new CFO. iSoftBet has bolstered


its senior management team in the last year with the appointment of their Chief Marketing Officer, Head of HR and Chief Technology Officer.


P10 WIRE / PULSE / INSIGHT / REPORTS


With German operator Spielbank Berlin finally able to reopen some if its casinos, Potsdamer Platz, Alexanderplatz and Spandau all reopened on June 14, the operator has also been able to launch its new location on Kurfürstendamm.


Spielbank Berlin has extensively converted the former BMW house in an exposed and prime location for the new casino in City West and offers visitors a high-quality gaming experience in an exclusive ambience.


Te new casino has a playing area of around 1,000 square meters. On the upper floor, the so- called "classic game" takes place at six tables (two American Roulette tables and two Baccarat and two Black Jack tables). Tere are also 40 TouchBet roulette stations. Tere are a total of 100 slot machines on the ground floor. A diverse gastronomic offer rounds off the visit experience in the new casino.


"We are very pleased that after such a long period of closure we can finally reopen the casinos in the capital," said Gerhard Wilhelm, spokesman for the management of Spielbank


Lindar strengthens MrQ offering with Blueprint Gaming’s Jackpot King


UK


Blueprint Gaming has strengthened its partnership with Lindar Media by delivering its Jackpot King progressive system to the operator’s MrQ.com brand.


Te addition of Jackpot King adds a new dimension to the brand’s offering and sees the operator capitalise on the renewed popularity the progressive jackpot system has enjoyed in recent months. MrQ players now have the chance to trigger the Wheel King and win a huge cash prize from one of Jackpot King’s three pots.


Lindar Media has enjoyed considerable growth recently with the company doubling its staff headcount. Te integration of Jackpot King comes as Lindar Media prepares for its first TV and radio advertising


Berlin. “Te new location on Kurfürstendamm is an architectural highlight and offers a range of games on a metropolitan level. Te response from Berliners and tourists is already overwhelming ”.


He insisted on personally welcoming the first visitor on the opening day on Kurfürstendamm with a bouquet of flowers and a bottle of champagne. "Te new location on Kurfürstendamm was converted by us with a lot of effort and attention to detail and we could hardly wait to welcome our guests here," said Mr. Wilhelm. "Tat's why we came up with a special greeting for the first visitor after the long lockdown."


Spielbank Berlin employs more than 500 people who had to be temporarily put on short-time work during the pandemic. “We have succeeded in safeguarding the jobs of our employees and thus also the future of Spielbank Berlin. Tat was a great challenge that we mastered brilliantly together with our employees, ”says Wilhelm. "Now we will return to normal operations as soon as possible."


campaign in the UK. Starting in August, the adverts are set to include Blueprint’s Fishin’ Frenzy Megaways as the operator continues to build its customer base and awareness.


Savvas Fellas, Managing Director at Lindar Media, said: “Our relationship with Blueprint, while still young, is growing stronger by the day. With the expansion of its games portfolio and now the introduction of the Jackpot King series, I'm confident we'll continue to complement each other's business objectives way into the future. We’re incredibly excited to unveil our new marketing campaign that will take MrQ to the next level.”


Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “We’re proud to be playing such an integral role in the growth of Lindar Media and its MrQ brand. It further demonstrates the quality of our content and how our engaging games fuel business growth for operators.”


Sweden


Te Swedish Ministry of Finance has proposed that its gambling marketing should no longer be characterised by 'moderation' but 'special moderation' with amendments to advertising laws due to take effect on July 1, 2022. Te amendments will class gambling in the same way as alcohol in relation to advertising due to the risk of addiction. Marketing for alcohol 'must not be intrusive, include outreach or urge people to use alcohol.' Te Swedish Trade Association for Online Gambling Branschföreningen för Onlinespe (BOS) rejected the proposal. “Swedish-licensed gambling operators have since a peak in 2018-2019 halved their advertising purchases. I do not understand how low the investments in marketing must be for the government to be satisfied," said the association's Gustaf Hoffstedt. "Gaming advertising from Swedish licensed companies fulfills an important function for a safe and secure gaming market.”


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