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INSIGHT QUIXANT


Gaming Technology Innovation


How the gaming industry can collaborate to deliver the ultimate player experience Standardisation, speed to market and multi-source strategies


Delivering the ultimate player experience is central to the gaming industry’s successful


rebound. G3 speaks to Quixant’s Chief Technology Officer, Abhinay Bhagavatula, about the role of technology in the recovery of the international gaming sector.


With world economies reopening, we are seeing a gradual return to normalcy across all aspects of life. Tis is particularly evident in the gaming industry, with venues reopening around the world and experiencing increasing demand from an audience with a pent-up desire to enjoy the thrill of gaming once more. As such, delivering the ultimate player experience is critical to the industry’s successful rebound, and technology has a central role to play. With global supply chain challenges continuing to impact the whole sector, game manufacturers are having to think and operate differently to keep production lines running and effectively meet the growing consumer demand, despite operating on significantly reduced revenues.


Te gaming industry has proven time and time again to be resilient and versatile, swiftly and effectively adapting to new challenges and circumstances. Tis is something we are certain will be true over the coming months, and we are seeing a paradigm shift in gaming technology and innovation. History is always a valuable teacher. As the industry continues to adapt to learnings from the recent months, we believe the following considerations will be central to ensuring the successful recovery of the industry, and which will pave the way for future gaming excellence.


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Standardisation of products across markets to enable cost effective game development.


Te quest to deliver the ultimate player experience has often seen a high level of


Abhinay Bhagavatula Chief Technology Officer, Quixant


Abhinay Bhagavatula is a leader in the gaming technology world, who has 20+ years of product and technology experience. Abhinay joined Quixant in 2019, and as Chief Technology Officer guides product development and strategy to meet the needs of the gaming industry. Prior to this, Abhinay has worked in product and commercial leadership roles with top-tier gaming companies such as WMS Gaming, a division of Scientific Games, and Aristocrat gaming where he was instrumental in the execution and rollout of new product strategy to global gaming markets.


custom product development across the gaming industry, with game manufacturers developing a range of in- house platforms for different geographies and markets.


Developing and managing the lifecycle of these products can however be particularly costly and can prevent


investment in future gaming technology and innovation. When the sector was thriving, this way of operating was possible, but with gaming venues at reduced capacity and revenues significantly down, this is a perfect opportunity for the industry to put this practice under the microscope. It raises a key question – do manufacturers really need to develop custom solutions in- house to deliver the best player experience, or are there effective


History is always a valuable teacher. As the industry


continues to adapt to learnings from the recent months, we believe the following


considerations will be central to ensuring the successful


recovery of the industry, and which will pave the way for future gaming excellence.


alternatives? Opting for a standardised but highly configurable gaming platform across markets will enable game manufactures to ensure constant technology excellence and to deliver the ultimate player experience, while streamlining and removing additional cost and complexity from their game development process.


P50 WIRE / PULSE / INSIGHT / REPORTS


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