BoyleSports confirms interest in William Hill's non-US business

UKRAINE – The opening of the Gaming Industry Expo, held at International Exhibition Centre in Kiev, saw Merkur Gaming exhibiting its latest gaming products to a new audience.

Attending the show, Merkur’s Chief Executive, International, ‘Sakis’ Isaakidis, was full of praise for the massive efforts that had been made to bring the show to reality. He said: “We are back, live shows are back and visitors, customers and business partners are back! This marks the re-opening of the industry, live and in action, and it gives us all a very real expectation that better times are coming.”

Merkur, together with local technical, logistical and sales support provided by the Kiev based company MSL, had gone all out to provide a highly visible show of support to the re-opening Ukrainian gaming industry with an booth packed with the latest, cabinets, jackpot solutions and multiplayer equipment.

A host of games were presented in the Ukrainian language with many games seen for the very first time; making this Kiev show an international premiere product launch.

GERMANY – Scientific Games is set to modernise the retail experience of Bremer Toto-Lotto , the state lottery in Bremen, Germany, with a move to high-performance Wave retailer terminals.

As part of a new contract with Bremer Toto-Lotto, Scientific Games will provide Wave terminals along with the company’s new Symphony Edge terminal software, cloud-based Symphony terminal management system, and software maintenance.

Michael Barth, Managing Director for Bremer Toto- Lotto, explained: “Moving to more advanced lottery terminals across our network brings us yet another step closer to modernising the lottery experience with Scientific Games, our trusted, longtime technology provider. We are confident that this is a very positive move that will be well-received by our retailers.”

SOUTH AFRICA – Evolution Services SA has announced a new retail partnership with local retail betting giant World Sports Betting (WSB), in which Ezugi will launch its brand-new retail lottery game, Golden Balls, across WSB outlets, side by side with its lottery draw-Bet on Numbers.

WSB went live with Golden Balls in its Cape Town shops in June and rollout followed shortly thereafter to its remaining retail outlets in Gauteng and Kwazulu- Natal. WSB will be the first retail operator to offer this live lottery game, which offers players surprise wins, and cashbacks for losing bets.


BoyleSports, Ireland’s largest independent bookmaker, has confirmed its interest in acquiring some or all of William Hill's land-based betting shops in the UK with William Hill's new owner Caesars looking to sell its non-US operations.

BoyleSports, Ireland’s largest independent bookmaker, has confirmed it is interested in acquiring some or all of William Hill's land- based betting shops in the UK with William Hill's new owner Caesars looking to sell its non- US operations.

Te Irish bookie has already bought William Hill’s chain of 33 shops in Northern Ireland and two shops in the Isle of Man. Tat deal, back in January 2020 brought its total number of shops in Northern Ireland to 39, its number of shops on the island of Ireland to 298 and its total retail footprint across Ireland and the UK to 317 shops.

A BoyleSports spokesperson said: “Te sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting. BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other

Spintec expands its presence in France with Mascot SFM


Spintec and Mascot SFM have signed an exclusive agreement for the distribution of Spintec products in France and French overseas territories.

Philippe Boulay, Mascot’s President, says: “We are thrilled to be representing Spintec in France and its overseas territories. Te beauty of the products, associated with impressive functionality and reliability, as well as the excellence of the brand’s R&D will definitely present a milestone for our markets. We are looking forward to offering this long-awaited range to our customers.”

“We are very pleased to have been able to ensure an exclusive cooperation with a partner like Mascot SFM, who are not only veterans on the market, but also specialists in

opportunity that makes sense for our business. We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represents a best in class, safe, and enjoyable proposition for the betting public.

“We already have 21 shops in the UK which, along with our 45 shops in Northern Ireland and our recently upgraded online betting site, gives us a sizeable foothold in the UK retail and online markets. Te sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting.”

Caesars Entertainment bought William Hill for £2.9bn earlier this year. Caesars but wants to offload William Hill’s non-US assets by the end of the year. Apollo Global Management and 888 Holdings are also expected to be interested in a deal.

the ETG segment,” added Ana Tokuhisa, Regional Sales Manager at Spintec Gaming Technology.

Goran Sovilj, Managing Director at Spintec Nederland, agrees: “Mascot SFM meets our high standards of business conduct, with their in-depth knowledge of both the market as well as the ETG segment in particular. We are extremely pleased that our presence on the French market will be managed by such an excellent team.”

Offering a portfolio of ETGs, consisting of roulette, blackjack, punto banco/ baccarat, Sic bo and craps, Spintec is consolidating its presence in France and French territories with the help of Mascot SFM, regional specialists in ETGs. Mascot’s clients will be able to opt for either the automated, live, or virtual technology, or a combination of all, and also choose between the two Spintec product lines, Karma and Aura.


Playson has agreed to supply with its stable of titles. Te deal sees Playson’s collection of slots launch with the company’s Serbia-based B2C outlet, including Book of Gold: Double Chance, Legend of Cleopatra and Solar Queen.

Playson Sales Director Blanka Homor said: “As our game collection continues to improve even further, so too does our constantly expanding operator network, allowing us to introduce new players to our titles in a variety of global markets.”

Bojan Kesic, Head of Business Development at added: “Playson’s games have earned a deserved reputation as some of the most exciting available on today’s casino market, so we are delighted to be integrating them. Our customers have grown used to a high standard of entertainment, and we have no doubt that they will welcome Playson’s releases enthusiastically.”

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