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Tere will always be more that the industry can do in order to hone player protection measures. In no way does that equate to self-denial. Tere is more of a focus on delivering the right levels of player protection than ever before and that is evidenced in some fantastic work that is happening throughout the industry.


As technology and customer expectations evolve and mature, our safer gambling initiatives need not only to keep pace, but also need to get ahead of issues as they evolve. I am genuinely enthused by the efforts that we are going to, in order to embed this in every part of our business and I think that’s replicated extensively elsewhere in our industry.


What are Rank’s plans for building on its existing initiatives?


Trough our Transformation programme at Rank, we


have a set of initiatives and workstreams for improving and developing our safer gambling efforts across all parts of the business. We have significantly bolstered our team in terms of safer gambling and are relentlessly focused on getting the correct balance between player protection and allowing customers to responsibly enjoy their betting and gaming experience with our brands.


We are honing our affordability framework to assess digital customer affordability at different stages of the customer journey, from registration through to deposit and withdrawal, and are also working on a similar affordability framework for our Venues business.


We know how important it is to get right and believe that if we at Rank can continue to be in the vanguard of player protection measures, we can look forward to offering our customers a fantastic and safe experience with us, which is our ultimate purpose.


As technology and customer expectations evolve and


mature, our safer gambling initiatives need not only to


keep pace, but also need to get ahead of issues as they evolve. I am genuinely


enthused by the efforts that we are going to, in order to embed this in every part of our business and I think


that’s replicated extensively elsewhere in our industry.


WIRE / PULSE / INSIGHT / REPORTS P33


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