Pulse
IN-HOUSE SPORTS BOOK SOFTSWISS
What innovation advantages are there to creating a sportsbook solution from scratch?
If you’re planning on creating your own solution, you’ll get a product that matches your vision and your requirements. For us, it was important to provide maximum flexibility and automation. We understood that our product will likely have to work with many customers and markets, therefore we made sure our sports betting solution would be adaptable and easy to use.
Developing our solution from scratch has allowed us to create things like a feed aggregator that allows you to work with data from different providers, a functionality adding greater flexibility and differentiating the solution through offering clients the possibility of managing templates, markets and margins based on various criteria.
P90 WIRE / PULSE / INSIGHT / REPORTS
If someone is planning to launch a sports betting brand, I would recommend firstly spending a lot of time on research and development. If you lack expertise, consult a third-party specialist. It is important to study all the possibilities and functionality. Tere cannot be hesitation to ask as many questions as possible about the product, especially on the B2C side of the solution.
Tis is extremely important because when a project is launched and is up and running, it may turn out that, for instance, it takes a lot of time and resources to support.
Developing our solution from scratch has allowed us to create things like a feed aggregator that allows you to work with data from different providers, a functionality adding greater flexibility and differentiating the solution through offering clients the possibility of managing templates, markets and margins based on various criteria.
Making our own solution also allows us to focus on RMT (risk management tools) that protect the product, client, and business - I highly recommend using artificial intelligence in this case. You are able to segment players, quickly
identify the negative ones and reward the positive ones.
Another great advantage is to divide your product into modules, making it easier to work with. By creating betting features, you can build in additional settings that will work directly with the feed aggregator and RMT.
Finally, and most importantly, you will create a back office for your sportsbook solution, where you’ll have CMS and CRM integrated, as well as settings for all your functionalities, detailed statistics and management of bonus programmes, banners, streams, risk management and feed aggregator.
How do you create a sportsbook solution that is flexible to markedly different regulatory environments?
It is vital to focus your attention primarily on the B2C side of the solution, paying attention to the products that appear in different regions. In this instance, Africa and Asia particularly stand out. Your product must match and be relevant to the region's audience.
Secondly, think through the payment methods. Players should be able to use their locally popular deposit and withdrawal methods. As an example, we may take the use of USSD protocols in Africa.
Last but not least, you should get yourself qualified experts in legal support that specialises in betting and gambling who will constantly study changes in legislation, prepare the ground for entering new regions and accompany them in existing ones. Tis way you’ll always be
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