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Pulse


IN-HOUSE SPORTS BOOK SOFTSWISS


SoftSwiss: Self-build


Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, talks G3 through the process of creating a sportsbook from scratch, citing the ability to create ‘uniqueness’ as a key advantage of going in-house.


What was the rationale for launching an in- house sportsbook platform? Why now?


SoftSwiss has now established itself as an excellent brand, with more than 100 casinos operating on our online casino platform and the first to enter the iGaming market with cryptocurrency.


Alexander Kamenetskyi, Product Owner, SoftSwiss


The sportsbook forms part of the SoftSwiss product portfolio, one of the key values of which are quality and security. I think that each of the products in our portfolio is one of the best offers in its field and, most importantly, they perfectly interact and complement each other.


P88 WIRE / PULSE / INSIGHT / REPORTS


Once our solutions entered the market, they quickly became sticky, so the sportsbook platform was a logical addition to our portfolio as our existing and new clients need a sportsbook to conquer new markets. Casino and sportsbook solutions complement each other perfectly.


Why now? Tis year is full of sporting events that will help our clients gain momentum in the betting market. My opinion is that this year is an amazing time to start new projects in our field and there's no time than the present.


When did you decide to create a sportsbook solution? How long has it been in the pipeline?


Around two years ago we began our path of creating SoftSwiss’ very own sportsbook solution through researching the market. Our goal was, is


and will continue to be to create only high- quality products. Terefore, we paid great attention to the B2C side of our solution, making sure our players enjoy the game on our clients’ projects.


Having looked deeply at current market trends, we paid great attention to the mobile version of our platform, to make our solution more convenient and user-friendly for a mobile-first audience.


Do you see the sportsbook solution as another string to SoftSwiss' bow and an extension to the existing portfolio, or a new hero product to be placed front and centre going forwards?


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