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prepared. It is our responsibility to ensure that our product complies with regulatory conditions. Firstly, our customers are not limited by geolocation, which means that our product must pass the requirements of both international licenses and local regulators.


Secondly, legal betting is the key to success. Te player trusts you more and your main task is to justify his or her trust.


Terefore, we create additional tools for our product to meet various requirements. Our compliance department consistently monitors changes in legislation in the countries where we are present.


SoftSwiss previously integrated sportsbook solutions from other providers as part of the company's casino platform offering. In the months since launching an in-house sportsbook, how have you found the difference between integrating external and internal solutions?


Initially, we considered several options for third-party solutions and worked with several third-party platforms. However, we did not find a solution that covered all our needs, prompting us to create our own product that satisfies our needs and the needs of the market, laying the foundation for a B2B and B2C betting solution that will evolve in accordance with the needs of the market.


Having our own product enables us to respond quickly to market changes and the needs of our customers. We are already covering the needs of the market and adding our own unique features - the key advantage of your own in-


house product is the ability to create “uniqueness”, something we were not able to do with other providers.


Where is the SoftSwiss Sportsbook Solution live? Are there further integrations planned for the coming months?


We are constantly growing. Now we have launched with seven clients, at least four will also be integrated within this month.


In addition to this, we are now integrating with a third-party platform, which will expand our capabilities. In the near future, we plan to start integrating with two more data providers and streaming providers. Lots of big plans ahead!


What are your long-term ambitions for the sportsbook? Where are the key sports betting markets?


We are betting big on sportsbook. Te sports betting market is only at its initial growth stage, so it will continue developing for quite some time. Te industry still needs a lot of time to realise its full potential. Many countries are starting to focus on establishing the regulatory procedures for betting and gambling as a whole, which has a positive effect on the development of the industry.


Sports betting is a lifestyle that exists in every corner of the world and in each of us.


With a great product and a great team, you can enter any market. Te main thing is to analyse the market and build the right strategy. And, of course, stock up on luck, and the math will do its job.


Initially, we considered several options for third-party solutions and worked with several third- party platforms. However, we did not find a solution that covered all our needs,


prompting us to create our own product that satisfies our needs and the needs of the market,


laying the foundation for a B2B and B2C betting solution that will evolve in accordance with the needs of the market.


NEWSWIRE / INTERACTIVE / MARKET DATA P91


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