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Pulse


SLOT DESIGN & DEVELOPMENT ISOFTBET


iSoftBet: Curiosity is the spark for slot inspiration


In an industry where there are hundreds of games released a month, how can suppliers find a title that will excite players and attract them to the


game before they have tried the gameplay? Mark Claxton, Head of Games at iSoftBet, tells G3 why finding an appealing theme is half the battle won when attracting players, and why inspiration is all around us.


While there are so many elements that must combine to create a great slot game, it is no secret that one of the most immediate things that catches players’ eyes is the theme.


With a ‘sea of sameness’ surrounding the industry, it is imperative that an innovative approach is taken to identify themes that players want to play, before bringing them to life. Too often, numerous providers flood the market with Irish or Egyptian themed games. While these are clearly enduring topics that have fans, there is little to differentiate, adding to the pool of indistinguishable and ‘churn and burn’ content available.


We must never forget there is inspiration all around us, from seasonal events to iconic movies and characters, to literary adventures and astounding landscapes. With so much potential for the topic of a slot game, there is a real onus on the studio to take that leap of faith


and create a game that stands out from the current collection of ‘safe’ themes.


Having inspiration is a major aspect but taking that from initial thought or spark and turning into a fully-fledged slot is a longer process. From complex math modelling and meticulous game artwork to rigorous testing and market positioning, there are a thousand steps to take from the initial moment that made a games designer think ‘this could work’.


As so many developers are players themselves at iSoftBet, there is an innate understanding of what works in a slot and what will not but making sure the theme is eye catching to immediately attract players is key.


Ultimately, it is a creative process, and therefore it is crucial to keep that creative spark at the heart of every action. If something seems like an odd marriage, why is that, and how can it be


Our entire tranche of Twisted Tales games play into a key


element of our brand manifesto – curiosity. We want players to be curious about the game we’ve created, and play on that


curiosity to draw them in. Equally, our curiosity is what drives the creation of these stories.


fixed to really bring the theme to life? Keeping the core idea at the heart of the process is vital.


Mark Claxton, Head of Games, iSoftBet


P86 WIRE / PULSE / INSIGHT / REPORTS


Our Twisted Tales series is something we started last year, with the intention of taking classic stories that are familiar to people all over the world and turning them on their head by making the villains the focal point. Tis gives us a collection of literally thousands of adventures that we can use as inspiration for our hits. Our first title was Sheriff of Nottingham, who is the nemesis of Robin Hood. Since then, the catalogue of Twisted Tales hits has grown to


encompass the worlds of King Arthur, Alice in Wonderland, and Sherlock Holmes.


Each of these stories have a different fanbase and offers ample inspiration for an amazing slot experience. However, identifying a possible theme and bringing the game to life are two very different things.


Te game still needs to match up to fans expectations, possibly even more so when approaching such popular stories with a new twist. Combining worlds so carefully described in novels with an immersive slot experience that demands engrossing gameplay can provide challenges, but if well executed it can be the gateway to success and amazing experiences for players and partners.


Our entire tranche of Twisted Tales games play into a key element of our brand manifesto – curiosity. We want players to be curious about the game we’ve created, and play on that curiosity to draw them in. Equally, our curiosity is what drives the creation of these stories. Can we turn a story like Sherlock Holmes on its head, making Professor Moriarty the focal point while still paying homage to the classic elements of the story, such as Baker Street, Holmes, and Watson?


Challenges like that are the incentive we need to find engaging tales and riveting adventures and use them as inspiration for new content. Yes, certain themes have a huge amount of longevity and an established fanbase but looking below the surface, there are very few Egyptian games, for example, that perform for long beyond the top two or three household names.


Finding truly unique themes that can be leveraged into something spectacular offers a differentiated approach this industry craves, but equally rich rewards for creative teams looking to reinvent what an engaging game is.


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