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include: BetBoom, Zenit, OlimpBet, Leon, MarathonBet, Fonbet, GGBet, Baltbet, Bettery, PinUp and Bet365.


Tere are just over 1,033 bookmaker clubs throughout Russia, the majority, 343, in Moscow and on average between five and 20 clubs across 32 cities.


THE MAIN PROBLEMS


Te combination of the pandemic and tough new regulations demanding greater financial contributions from bookmakers, means that bookmakers who have a three per cent or less market share will experience problems under the new legislation.


First SRO President, Nikolai Oganezov, said: “I don’t want to make a prophecy, but it will be extremely difficult for any operator with a market share of less than three per cent to stay in the market within the framework of the new legislative requirements for earmarked contributions.


Te company shut down its site in February citing “rapidly changing realities and new legislative initiatives,” as its reason to withdraw from the Russian market, whilst customer accounts were transferred to Parimatch.


Yuri Kurylenko, Chief Operating Office of Bwin Russia, said: “Te decision to leave the Russian market was not easy because over the past year we managed to assemble an excellent team and achieve good growth dynamics in all respects.


“However, due to the changes in the regulation of the betting industry, it has become almost impossible to fulfil our obligations. In this situation we did everything to maintain customer loyalty to the global Bwin brand and found partners in Parimatch, who were technologically and operationally most ready to accept our customers without any losses for them.”


Bwin launched in Russia back in mid-2017 and as such was the first western brand offering betting in the country. It was launched by


“It will be extremely difficult for any operator with a market share of less than three per cent to stay in the market within the framework of


the new legislative requirements for earmarked contributions. Operators are faced with the choice of staying in business or leaving it, and I really hope that common sense will prevail among legislators and the law will be revised in the direction of easing the size of earmarked contributions for small companies or at least the size of the mandatory minimum.” First SRO President Nikolai Oganezov


“Operators are faced with the choice of staying in business or leaving it, and I really hope that common sense will prevail among legislators and the law will be revised in the direction of easing the size of earmarked contributions for small companies or at least the size of the mandatory minimum.”


Bwin has already terminated its activities in Russia due to the fact that its legal entity, Digital Betting, will have to pay around an estimated €3m per year to operate in the country.


Digital Betting LLC whilst Entain (GVC Holdings at the time) provided the betting technology and Digital Betting the licence and marketing impact.


In 2019, the CEO of Bwin Russia, Dmitry Sergeev, moved to Parimatch and in February last year bwin.ru was sold to Nirevia Holdings in Cyprus. Sergeev had been quoted as saying Bwin ran with little or no marketing investments, which is why the site languished.


WIRE / PULSE / INSIGHT / REPORTS P61


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