Pulse


CONSOLIDATIONS AND MERGERS BRAGG GAMING & SPIN GAMES


integrations, which as Richard touched upon, is a huge barrier to entry. It’s not exactly easy to acquire a licence in North America, but what a lot of European operators don’t understand is that there is a series of significant steps beyond licensing to get to market. One of those steps is the integration phase - and it’s a major undertaking. Our history with operators and track record means that whenever a new integration is announced, we’re top of the list.


Te second puzzle piece is Bragg and Spin’s combined RGS technology. We have integrated the Oryx RGS into Spin’s RGS (Spin ROC), which allows us to offer multiple flows of content. We offer in-house content from Oryx, in-house


from Spin and third-party content integrated into Oryx, combined with the aforementioned player engagement module. I believe we are at the tip of the arrow in North America, not just because of the combined technology, but due to the fact that we’re integrated into the bulk of the market with a strong foundation to allow us to enhance our content portfolio. At the end of the day, content is king and we are focussed on aggregating and developing quality content.


Kent - How tricky is it to combine the RGS platforms from Spin and Oryx?


Primarily, we hook the Oryx RGS into the Spin RGS, which maintains the connections and the


In my opinion there is a huge hole in the North American market due to the level of immaturity. Free spins, for example, has been around for years in Europe, but was only implemented in North America in the last six months. We have a module called Quest that allows players to design gameplay winnings. All these pieces, once the Oryx RGS is integrated into the Rock RGS, means that we will be able to offer all of this ‘value-add’ to the market.


P74 WIRE / PULSE / INSIGHT / REPORTS


integrations we already established in the market and allows for rapid deployment of the content on the Oryx RGS. Another key point is the player engagement module and the clever bonusing functionality it delivers.


In my opinion there is a huge hole in the North American market due to the level of immaturity. Free spins, for example, has been around for years in Europe, but was only implemented in North America in the last six months. We have a module called Quest that allows players to design gameplay winnings. All these pieces, once the Oryx RGS is integrated into the ROC RGS, means that we will be able to offer all of this ‘value-add’ to the market.


I believe the addition of the Oryx RGS to Spin’s ROC RGS really sets us apart. Layering on top this technology the additional content puts all the pieces together: distribution, approved integration, new content and player engagement tools. Tis is the crux of how we are going to be extremely successful and it’s what sets us apart from our competitors.


Richard, Bragg came out of nowhere, purchased Oryx, has added key board members and has just acquired Spin. Is Bragg a sleeper to watch when you launch on the NASDAQ?


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