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Whilst studying the products of the key market leaders in sports betting, we examined why the audience is attracted to certain solutions. We then extracted the best qualities, adjusted it to fit our experience and the needs of our clientele, and added new functionality.


expertise does it take? Talk us through the process.


SoftSwiss pays great attention to selecting its employees at a time where the company is growing exponentially. Tere are now over 600 of us, whereas this time last year there were just over 250. Terrific, isn’t it?


Te sportsbook forms part of the SoftSwiss product portfolio, one of the key values of which are quality and security. I think that each of the products in our portfolio is one of the best offers in its field and, most importantly, they perfectly interact and complement each other.


Te SoftSwiss Sportsbook is already integrated with the SoftSwiss Online Casino platform and several third-party platforms are in the final stages of integration (further details to be announced soon).


How does one approach building a sportsbook platform? Did you have to hire professionals externally? What level of resources and


It is impossible to create a quality product without involving first-class professionals in the area. Our sportsbook team comprises top quality experts with multiple years of expertise in the industry. Our doors are always open for professionals who want to create something unique and innovative, develop and take leading positions.


In terms of experience, there definitely should be a symbiosis between understanding the principles of sports betting and the development of the industry as a whole, as well as understanding the needs and wants of both B2B and B2C sides of the market, and teamwork capability.


We not only managed to gather a team of professionals, but also united them with a mutual motivation revolving around the product they are working on. It is very important to pick the team players who will be able to understand


the value their product delivers to its audience, and this is the main task of the team leader.


Whilst studying the products of the key market leaders in sports betting, we examined why the audience is attracted to certain solutions. We then extracted the best qualities, adjusted it to fit our experience and the needs of our clientele, and added new functionality.


When you're working on creating the design and architecture of your product, you must clearly understand its elements and how they will work for the client. Put simply, you have to see the end result right at the very start. First and foremost, this is what the player needs first of all and what they pay attention to. It is imperative to see things through the eyes of customers. Tat’s the key to creating and delivering the best solution.


After you have decided on the ‘skeleton’ of the product, you need to decide who will be your odds data provider. You may want to develop this area yourself or use third party suppliers. We decided to start off with the market leader, Betradar. Ten there is the integration process. It is difficult to navigate the timing depending on the skillset of the team, its size, and what product is being created, alongside a range of other factors.


NEWSWIRE / INTERACTIVE / MARKET DATA P89


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