Web address / AGEM Membership level / Associate

Description / Al-in-Motion is a business development company, offering administrative, promotional and IT solutions for the betting and entertainment industry.

Al-in-Motion is headquartered in London, with a local presence in Germany, Romania, and Bulgaria,

employing >20 people in the provision of IT services to our selected clients.

What new services will you introduce this year?

Al-in-Motion found an amazing business opportunity in cupcakes, in fact bet-cakes. BetCakes can be

exchanged for bonuses and other gifts with any of the betting operators in our network. Tey are awarded to our users for taking daily challenges, exchanging odds, publishing content, and having a great time within our community platform.

Al-in-Motion is working to launch the BetCakes platform in September.

Are you attending any upcoming events? Tanks to AGEM’s associate membership, we are

participating in the Global Gaming Expo 2021 in Las Vegas. For anyone interested, a funding round is also about to take place in July.

Do you have any newsworthy events to share? Te Al-in-Motion team is comprised of experienced

leaders in finance and technology, with a client roster that includes Betano, EA Sports, Pro:Direct, Arbusers and Decathlon.


The AGEM Index increased by 121.27 points to 979.70 points in May 2021, a 14.1 per cent gain from April 2021. In the last month, nearly all of AGEM Index companies reported increases in stock price, with 12 posting positive contributions and one recording a negative contribution to the index. The AGEM Index has trended positively for seven consecutive months and has reached its highest mark ever recorded. Additionally, the AGEM Index was up 213.5 per cent from the March 2020 low point at the outset of the COVID-19 pandemic. The AGEM Index's May 2021 growth was due in large part to a 10.4 per cent increase in the stock price of Aristocrat Leisure, which rose from $37.17 to $41.05.

AGEM is an international trade association representing manufacturers of electronic gaming devices, systems, lotteries and components for the gaming industry. The Association works to further the interests of gaming equipment manufacturers throughout the world. Through political action, tradeshow partnerships, information dissemination and good corporate citizenship, the members of AGEM work together to create benefits for every company within the organisation. Together, AGEM and its member organisations have assisted regulatory commissions and participated in the legislative process to solve problems and create a positive business environment.



AGEM Key Board of Directors Actions l AGEM President David Lucchese and Executive Director Marcus Prater shared some exciting news with members at the start of the June monthly meeting. Following a tour by both at the Black Fire Innovation Center, which is part of the Harry Reid Research and Technology Park overseen by UNLV, AGEM is aiming to set up a new worldwide headquarters based in this impressive space later this year. Te proposed office will not be completed until October at the earliest, but this new location will provide AGEM with a purpose-built space to welcome the incoming Executive Director next March, as well as facilities to host in-person monthly board meetings for members. Te benefits to this move are numerous and it will also allow AGEM to be sited amongst an exciting list of other member companies as well as other notable innovators to the industry.

l It was announced recently that Nevada Gaming Commission member Deborah J. Fuetsch has resigned her post and Governor Steve Sisolak is set to appoint her replacement in the near future. Once this role has been filled, it is worthy to note that the Governor will have filled seven of the eight regulator roles during his first term. AGEM has enjoyed a good relationship with the Governor and the Gaming Control Board and looks forward to working with the new Commission appointee once the Governor has made his selection.

l Te last few weeks have seen good news and developments in Mexico. AGEM’s Mexico Committee Chair Carlos Carrión of Aristocrat has arranged a meeting this month with SEGOB Director Alma Itzec De Lira Castillo and other AGEM member companies to discuss three key topics – the proposed new federal law; opposition to the proposed “NOM” that would add a further layer of certification to gaming machines and proposals for a marketing strategy to promote gaming activity and restart the industry post pandemic. Signs are very promising in Mexico that these and other changes are moving forward in a more transparent, corrupt-free way, without lawmakers pushing their own agendas.

l AGEM members approved a contribution of $25,000 for funding to the International Problem Gambling Center, which provides evaluation, individual, and group counseling services to those who have gambling problems. AGEM partnered with GLI in 2019 for the Lasting Impact Philanthropic Initiative, which pledged $200,000 over 2 years. Because of the pandemic and its impact on AGEM’s budget, the payment timeframe will be extended.

Forthcoming Events l Te first post-pandemic in-person gaming show, the National Indian Gaming Association

(NIGA) Tradeshow & Convention, will take place at Caesars Forum in Las Vegas July 19-22. AGEM remain as a Platinum sponsors of this event and will have a small booth at the show.

l Reed Exhibitions and the American Gaming Association announced at the beginning of June that G2E will definitely take place as an in-person event in October in Las Vegas. Te decision was taken after feedback from the industry and key stakeholders along with a detailed survey undertaken from April 27 to May 9 when 3,276 respondents provided feedback, with 83 percent of respondents stated they were likely or very likely to attend G2E and researching new products noted as the highest key reason to visit the show. Te news was greeted very positively by the industry that is looking forward to reconnecting with customers and contacts. Reed confirmed that registration will go live in July.

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