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July, 2017


www.us-tech.com


Eden Prairie, MN — The virtual real- ity, augmented reality and mixed reality device market is projected to include anywhere from 90 to 120 mil- lion devices per year by 2020. Today,


Germany Highlights Large-Scale Growth at productronica


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cables, coils and hybrid components are a prerequisite. An entire hall will be dedicated to cable manufacturing. Exhibits in the future markets


cluster will revolve around timely top- ics, such as Industry 4.0, the smart factory and 3D printing. This cluster will be rounded out by IT2Industry, another exhibition held in the hall. The conference and exhibition for intelligent, digitally networked work- ing environments will display solu- tions for the Industrial Internet of Things in areas that include cloud computing, big data, IT security and M2M communication. After its suc- cessful premiere in 2015, IT2Industry is being held in conjunction with pro- ductronica for the second time. According to a recent study by


analysts at Gartner, the semiconduc- tor industry will grow by more than seven percent this year, which corre- sponds to approximately $364 billion in volume. According to Gartner, that growth will primarily focus on memory chips. productronica is working with SEMICON Europa to promote collaboration in this sector. For the first time ever, SEMICON Europa is being held alongside pro- ductronica and will present the latest developments in the fields of semi- conductors, LEDs and MEMS. Contact: Messe München


GmbH, Messegelande, 81823 Munich, Germany % +49-89-949- 20720 fax: +49-89-949-20729 E-mail: info@messe-muenchen.de Web: www.messe-muenchen.de r


Dr. Eric Topol to Keynote for MD&M Minneapolis


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is also an author, having published two bestselling books on the future of medicine entitled The Creative Destruction of Medicine and The Patient Will See You Now. Currently, Dr. Topol is a professor of genomics at the Scripps Research Institute. UBM is a global B2B event pro-


ducer, publisher and digital media business for the world’s $3 trillion advanced, technology-based manu- facturing industry. UBM produces more than 50 events and conferences in a dozen countries. Contact: UBM Canon, 2901 28th


Street, Suite 100, Santa Monica, CA 90405 %310-445-4200 Web: www.ubmcanon.com r


there are a number of VR devices available, mostly developed and mar- keted for entertainment. Basic aug- mented reality in the form of 2D images superimposed on video or pic- tures by using a smartphone are in widespread use, still mainly for entertainment. In his keynote at SMTA Inter -


national, to be held September 19-20 at the Donald Stephens Convention Center in Rosemont, Illinois, Rune Jensen, general manager of Microsoft HoloLens, will share some of the tech- nical challenges of the HoloLens, as well as illustrate several practical applications of the technology. The ability to project 3D images


into a user’s field of view has many exciting possible applications in the industrial space, providing real-time information or images fixed in space to a real-world object. This is called mixed reality. The Microsoft HoloLens is a pre-


mier mixed reality device. HoloLens is an untethered holographic computer that creates high-definition, 3D holo- grams using advanced nano-optics. These holograms become part of the real world through an array of sen- sors, which continuously sample the user’s environment. HoloLens com- bines all the processing and compo- nents in a form factor that enables interaction with both the real and vir-


Page 89 Microsoft HoloLens GM to Keynote at SMTAI


tual worlds in a natural way. Mr. Jensen joined Microsoft in


2007. He is responsible for leading a highly technical team of electrical, mechanical and design verification engineers working on the HoloLens. Previously, he directed silicon engi- neering and was responsible for SOC development for the HoloLens, Xbox One, Xbox 360, and Zune. Before joining Microsoft, Mr. Jensen was a chip implementation lead at Philips Semiconductors and ReShape. Contact: SMTA, 6600 City West


Parkway, Suite 300, Eden Prairie, MN 55344 % 952-920-7682 fax: 952-926-1819 Web: www.smta.org r


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